Vice President of Marketing

Vice President of Marketing

About the Company

Innovative platform connecting customers with local businesses

Industry
Management Consulting

Type
Privately Held

Founded
2014

Employees
51-200

Categories

• Information Technology & Services
• Marketing
• Consulting
• Professional Services
• Agency
• Technology
• Consumer Discretionary

Specialties

• acquisition strategies
• customer acquisition
• digital marketing
• user acquisition strategies
• acquisition marketing
• dtc
• ecommerce channels
• acquisition programs
• customer engagement
• and brand growth

About the Role

The Company is seeking a Vice President of Marketing to spearhead the evolution of performance marketing and play a pivotal role in the company's expansion. The successful candidate will be responsible for leading, coaching, and developing the marketing team, as well as translating revenue and growth objectives into clear marketing strategies and measurable programs. This role is at the forefront of the company's mission to reshape the way consumers discover and engage with new brands, and the VP of Marketing will be instrumental in owning the company's positioning and messaging, particularly in the B2B space. The ideal candidate should have a strong background in product marketing, experience across multiple marketing disciplines, and a proven track record of driving business growth through the development of effective go-to-market strategies. Applicants for the VP of Marketing position at the company should have a minimum of 15 years of marketing experience, with a significant focus on product marketing. The role requires a leader with a deep understanding of performance marketing, digital advertising, and customer acquisition, and the ability to translate complex data and technology into compelling customer value propositions. The candidate must be adept at managing a small team, possess exceptional communication skills, and be highly analytical, using data to make informed decisions. Experience in B2B marketing, particularly with sophisticated buyers, and a background in high-growth or entrepreneurial environments are essential. The role demands a strategic thinker who is also hands-on, capable of building and optimizing marketing programs to drive awareness, demand, and revenue.

Hiring Manager Title
Chief Revenue Officer

Functions

• Marketing