Marketing Manager

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The Allegheny County Airport Authority [ACAA] invites you aboard our mission to create meaningful travel experiences in the aviation industry. As Pittsburgh's gateway to the world, both Pittsburgh International Airport and Allegheny County Airport serve as beacons of change and connectivity for our region. As a member of our crew, you will directly serve, inspire, and advance our community in significant ways that impact the daily lives of others and the future of our organization. Whether you have a passion for travel, an appreciation for aeronautics and aviation, or an unparalleled love for the city of Pittsburgh, ACAA provides the opportunity for the next chapter of your career to take flight.

Our culture is one that emphasizes high performance, innovation, and learning. We know that those things only happen when everyone who works in an organization is properly empowered, equipped, and enabled in their roles to make an impact. At ACAA success is a shared responsibility, and we look forward to supporting and developing the unique strengths you could bring to our team.

Job Summary

The ACAA's Marketing Manager is responsible for helping to develop and to project manage implementation of comprehensive brand and marketing strategies for Pittsburgh International Airport and Allegheny County Airport. The candidate will support all strategic brand and marketing functions to increase the following: awareness of the airports locally, nationally and internationally; consumer knowledge of the ACAA, PIT and ACG brands; consumer awareness of the vast PIT ecosystem; passenger traffic; and airport revenue across airline partners, concessions, parking and real estate.

Here is how the Marketing Manager will help:

• Manage short and long-term brand and marketing plans to support the advancement of ACAA's airports locally, nationally and internationally via both business to business and business to consumer strategies;
• Manage integrated marketing strategies and plans that include advertising campaigns, social media, web content, events, and internal & external communications, owned channel execution, channel marketing, marketing communication activities, and trade show participation;
• Manage brand consistency on across all platforms and materials;
• Manage existing brand and marketing partnership deliverables, while also assessing new partnership opportunities in market;
• Manage creation of all airport-owned in-terminal and on-property channels and signage, including electronic terminal displays and parking signage;
• Manage marketing and advertising programs/campaigns for airport programs, including air service, concessions, parking services, ‘art in the airport' and real estate;
• Manage all marketing efforts, communicating effectively across all levels/stakeholders to ensure consistent application of brand and messaging;
• Manage short and long-term goals and metrics to measure the effectiveness of marketing, branding and customer service programs;
• Manage media channel mix, measuring for increasing and optimal performance;
• Manage marketing budget;
• Perform other related tasks as assigned or required.

The successful candidate for the role of Marketing Manager will demonstrate the following key competencies needed in our culture:

• Communication - Able to clearly articulate goals and objectives to the team; Listens for understanding first with peers, superiors and subordinates; Listens for understanding first with peers, superiors and subordinates
• Strategic Thinking - Able to problem-solve for short-term (quarterly) challenges to accomplish key goals; Able to develop plans to achieve efficient, on-time results
• Team Leadership - Lead and anticipate the pace and process of change effectively; Drive talent development as a team and individually; Takes accountability for team results; Recognizes and rewards excellence on the team
• Customer Centricity - Motivates team to identify new ways to improve customer experience; Identifies systemic improvements that could positively impact customers

Qualifications

The following requirements list the minimum education/training/experience required to qualify for this job. An equivalent combination of education and/or experience may be accepted.

Requirements to apply for the role of Marketing Manager are:

• Bachelor's degree in Marketing, Communications or Business, or a related field from an accredited four-year college or university
• Eight (8) years progressive experience in marketing with at least two (2) years experience in project management
• Demonstrated experience in managing and delivering marketing strategies and marketing for a company with multiple product lines and a consumer orientation
• Experience creating and managing operational budgets
• Proficient in Microsoft Office applications and software
• Possess, or obtain prior to employment a valid Pennsylvania Class C driver's license. Note: license must be maintained throughout employment

We also expect that candidates will demonstrate the following knowledge, skills, and abilities in most cases:

• Strong collaboration, analytical, presentation and management skills
• Strong attention to detail and execution
• Strong project management skills
• Knowledge in the policies, practices and techniques of marketing including customer relationship management and customer value management
• Knowledge in all marketing disciplines including but not limited to, advertising, research, direct marketing, collateral development, public relations, event planning, digital marketing and social media
• Knowledge of the principles and practices of market research and analysis
• Excellent written, verbal, and presentation communication skills.

PHYSICAL DEMANDS

The physical demands that are described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; to talk, to stand, sit and walk; reach with hands and arms, climb or balance; stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision and distant vision. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and depth perception. Must be able to understand and speak clearly in English.

CONDITIONS

While performing the duties of this job, the employee is seldom exposed to moving mechanical parts that exceed those of standard office equipment. The employee is occasionally exposed to wet/and or humid conditions or outside weather conditions. The noise level in the work environment is generally moderate

MEDICAL EXAMINATION

Employment is contingent upon the results of a post-offer (initial employment or promotion) physical examination performed by the Authority's examining physician.

DRUG TESTING

Employment is contingent upon the results of a post-offer (initial employment or promotion) drug screening. Continued employment may be subject to drug and alcohol testing conducted without advance notice and without individualized suspicion.

PRE-EMPLOYMENT BACKGROUND INVESTIGATION

Must pass a thorough investigation, consisting of a criminal history check (including but not limited to the requirements of CFR 1542.209 and 1542.3), verification of prior employment and performance, reference and credentials checks.

Don't meet every requirement?

Studies have shown that women and people of color are less likely to apply to jobs if they don't meet every single qualification. As a Smarter Airport, we recognize that talent is not always related job history and skills come from valuable experiences that aren't always shown on a resume. If you are excited to make a positive change for our region, but your experience doesn't align perfectly, we encourage you to apply. You may be the right candidate for our organization, whether it be this role or another.

Caring For Our Crew

At ACAA, we've got you covered. That applies to how we equip, empower, and enable our people to do their jobs. It also applies to our benefits, which are broader and more valuable than what many other employers offer:

• We offer two plan options for healthcare coverage from high-quality insurance carriers, as well as an ACAA-funded Health Reimbursement Account (HRA) that will help offset the cost of many medical expenses.
  • ACAA employees pay almost $1,200 less per year in healthcare payroll contributions than the average employee in other companies, according to market surveys.
  • When HRA funding is included, the health-plan deductibles paid by ACAA employees are about $1,200 lower on average than the costs paid by employees of other companies.
  • ACAA does not require that employees meet a separate deductible for pharmacy expenses before prescription-drug coverage kicks in.
• ACAA's dental plans (included with healthcare coverage) offer an option covering children's orthodontia.
• Employees also can take advantage of a Flexible Spending Account (FSA) to help pay for health care and dependent care expenses on a pre-tax basis.
• All eligible full-time ACAA employees participate in the Allegheny County Employees Pension Plan, a defined-benefit plan that vests after 10 years of service.
• Employees also may participate in a Deferred Compensation Plan, which allows them to contribute part of their pay on a pre-tax basis into long-term retirement investments.
• A robust Employee Assistance Program (including access to free counselling sessions, financial guidance, and care coordination), life insurance options, a wellness program, and eligibility for the Public Service Loan Forgiveness program round out ACAA's exemplary benefits.
• Employees may enroll their children from 6 weeks to 5 years of age in our on-site preschool and childcare center, La Petite Academy, at Pittsburgh International Airport.

About Allegheny County Airport Authority

Allegheny County Airport Authority, which manages Pittsburgh International Airport (PIT) and Allegheny County Airport (AGC), is committed to transforming Pittsburgh's airports to reflect and serve the community, inspire the industry, and advance the region's role as a world leader.

Pittsburgh International Airport serves nearly 10 million passengers annually on 17 carriers and was named by Fast Company magazine as One of the Most Innovative Companies in the World as well as a finalist in its World Changing Ideas awards, both in 2020. PIT's first-of-its-kind microgrid - which completely powers the airport campus through natural gas and solar energy - has won numerous awards for resiliency and sustainability.

PIT is in the midst of an ambitious terminal modernization that will make the passenger experience more efficient and deliver real opportunity for the region. The $1.4 billion new terminal program will construct a smarter, greener airport, inspired by the best of our region. The updated terminal lands in 2025 and will be the first airport terminal in the U.S. to be built from the ground-up post-pandemic, designed and constructed with the highest public health standards in mind.

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