Director of Sales & Marketing

Director of Sales & Marketing – Hard Rock Hotel San Diego | San Diego, CAWhere Hospitality Meets a Winning MindsetThis is not a role for someone who simply manages a sales plan. We are looking for a strategic, entrepreneurial, highly competitive sales leader who sees opportunity everywhere, knows how to turn relationships into revenue, and understands that winning in hospitality requires equal parts hustle, strategy, creativity, and exceptional service.As the Director of Sales & Marketing, you will lead the hotel's strategy with accountability for driving revenue, strengthening market position, maximizing demand, and creating meaningful partnerships that elevate the property as part of the Executive Committee.You will be the driving force behind the hotel's sales strategy, connecting group, transient, banquets, catering, revenue management, marketing, and operations to create measurable results.If you are energized by a challenge, thrive in a competitive market, motivate teams to exceed expectations, and believe there is always another piece of business worth pursuing, we want to meet you.What You'll DoLead the StrategyDevelop and execute a comprehensive Sales strategy aligned with the hotel's overall business objectives and revenue goalsTake ownership of sales performance and contribute to the hotel's total revenue and yield strategyDrive revenue across group and transient rooms, group food and beverage, meetings, banquets, catering, weddings, outlets, events, and other hotel revenue streamsDevelop and execute strategic banquets and catering sales initiatives to maximize local, group, social, corporate, wedding, and convention businessPartner with Banquets, Catering, Food & Beverage, and Operations leadership to identify revenue opportunities, improve conversion, and maximize event profitabilityEstablish aggressive yet achievable team and individual goals, and create the accountability, urgency, and action plans necessary to achieve themPartner closely with Revenue Management on forecasting, demand trends, pricing strategies, and yield opportunitiesWork in tandem with Revenue Management to maximize rate, occupancy, group pace, and overall hotel revenue within varying supply and demand conditionsAnalyze market conditions, competitive positioning, and business trends to identify opportunities and respond quickly to changes in demandMonitor performance, identify gaps, and turn data into decisive actionDevelop strategic plans to strengthen the hotel's competitive position and increase market shareWin the Right BusinessBuild and maintain strong relationships with key accounts, meeting planners, corporate partners, convention partners, industry contacts, community organizations, and other strategic partnersDevelop strategies to increase market share and capture profitable businessIdentify and pursue group, corporate, convention, catering, banquet, wedding, leisure, and other revenue opportunities that strategically fit the hotelEstablish and maintain strong relationships with key decision-makers and actively participate in the local and regional business communityKnow the competitive landscape and continuously look for ways to differentiate the propertyBring a hunter mentality to the marketplace, proactively pursuing opportunities rather than waiting for them to arriveRepresent the hotel with confidence and professionalism at industry events, networking opportunities, client meetings, trade shows, and community functionsCreate a culture where the team understands that every relationship is an opportunity and every opportunity deserves a strategyContinually assess market trends, competitive activity, and business conditions and recommend strategies to capitalize on emerging opportunitiesBuild a High-Performance TeamRecruit, lead, coach, develop, and motivate Sales talentSet clear expectations and establish a culture of accountability, urgency, collaboration, and continuous improvementEstablish team and individual booking and revenue goals and hold the team accountable for achieving resultsCoach team members to identify their strengths, overcome challenges, and consistently raise their level of performanceProvide clear direction, and inspire the team to pursue, and achieve ambitious goalsRecognize that exceptional results come from exceptional people and invest in developing future leadersFoster strong collaboration between Sales, Revenue Management, Marketing, and Hotel OperationsInstill a genuine guest-service mindset throughout the Sales teamRecruit, train, motivate, and develop a high-performing sales organization aligned with Coury Hospitality's core valuesOwn the BusinessAssist with the preparation and analysis of annual Sales & Catering budgets to achieve revenue targetsTake responsibility for monitoring overall sales performance against budgetEstablish appropriate sales strategies and action plans based on business intelligence and market conditionsAnalyze financial and performance data to identify opportunities, challenges, and corrective actionsMonitor competitive shopping reports, market trends, business pace, and other resources to maintain a clear understanding of the hotel's market positionMaintain minimal reliance on direct supervision while operating with sound judgment, ownership, and accountabilityEnsure the Sales team maintains accurate, timely, and effective account management, forecasting, and business development practicesElevate the BrandPartner with Marketing to develop initiatives that strengthen brand awareness, market positioning, and demand generationEnsure marketing campaigns support sales objectives across rooms, dining, banquets, catering, events, weddings, and special promotionsCollaborate with Marketing on digital, social media, website, and promotional strategies that generate qualified demand and support bookingsSupport media, community, influencer, and strategic partnership opportunities that enhance the hotel's visibility and create sales opportunitiesLeverage marketing insights, campaign performance, and market trends to identify opportunities for revenue growthEnsure brand messaging and promotional initiatives are aligned with the hotel's sales strategy and overall business objectivesWhat We're Looking ForYou might be our ideal candidate if you:Are a proven sales leader with a competitive, winning mindsetHave a demonstrated track record of achieving and exceeding revenue goalsHave 5+ years of experience as a Director of Sales in a full-service, luxury, lifestyle, or comparable hospitality environmentThrive in a high-energy, fast-paced, luxury hospitality environmentAre equally comfortable developing a strategic plan and getting in the field to win the businessThink commercially and understand how sales, revenue management, banquets, catering, and operations work together to drive hotel performanceAre highly knowledgeable about hotel sales, revenue management, competitive markets, and business developmentHave strong knowledge of group, transient, convention, banquets, catering, and local market salesLead with confidence while remaining collaborative, approachable, and people-firstKnow how to create urgency without sacrificing service, relationships, or cultureAre a compelling communicator, negotiator, relationship builder, and storytellerAre comfortable analyzing data, identifying trends, and translating insights into actionHave strong budgetary, forecasting, and financial analysis capabilitiesHave experience recruiting, coaching, developing, and motivating high-performing sales teamsPossess strong business judgment and the ability to make decisions with minimal direct supervisionBring energy, resilience, creativity, and a genuine passion for hospitalityPreferred Qualifications:Bachelor's degree in Business, Hospitality Management, Marketing, Communications, or a related field preferredRenovation or hotel repositioning experience preferredExperience in luxury, lifestyle, full-service, or high-volume hospitality environments preferredExperience in a major urban convention, group, and transient market preferredExtensive sales and revenue-management knowledge, leadership capability, competitive-market knowledge, data analysis, and action planningWhy Join Hard Rock Hotel San Diego & Coury Hospitality?Lead the sales strategy for an iconic hospitality brand in one of Southern California's most dynamic