Paid Search Analyst

To drive measurable lead generation and campaign efficiency through data-driven strategy, execution, and optimization of paid search campaigns across Google Ads and other performance platforms. Overview: Intermountain Home Services is seeking a Paid Search Analyst to manage and optimize paid search campaigns across our portfolio of residential service brands. In this hands-on role, you’ll execute Google Ads strategy across branded and non-branded search, implement bidding and budget adjustments, analyze performance trends, and collaborate with stakeholders to drive high-quality leads and strong ROI. This role is ideal for someone detail-oriented, analytical, and fluent in performance marketing data. You’ll play a key role in shaping our search engine marketing success while gaining experience across a multi-location, high-growth platform. Key Responsibilities: Build and optimize paid search, Performance Max and Demand Gen campaigns across multiple brands and service lines Monitor campaign performance daily and adjust bids, budgets, and keywords to maximize ROI Conduct keyword research, competitor analysis, and audience targeting strategies Write and test ad copy variations to improve clickthrough rates and quality scores Analyze campaign data to identify trends, gaps, and optimization opportunities Collaborate with creative, brand, and landing page teams to align messaging and improve conversion rates Track performance KPIs such as CPL, CTR, ROAS, and quality score Maintain campaign naming conventions, URL tracking, and budget pacing across accounts Report performance results weekly and monthly to the marketing team Stay current on Google Ads trends, algorithm changes, and best practices Support testing of new paid platforms, bidding strategies, and conversion tactics Core Competencies: Analytical Rigor: Interprets data to identify meaningful insights and guide optimization Attention to Detail: Manages budgets, ad copy, and campaign settings with accuracy Search Engine Fluency: Understands paid search platform mechanics and trends Performance-Driven: Focused on outcomes like CPL, revenue contribution, and lead quality Communication: Clearly explains performance insights and testing plans Collaboration: Works cross-functionally with other marketers, designers, and business units Aligned with Our Shared Values: Excellence: You manage paid search campaigns with precision and focus on real, measurable outcomes. Integrity: You report results honestly and take ownership of successes and areas for growth. Solution-Oriented: You test, iterate, and adapt campaigns to deliver better performance each week. Collaboration: You work closely with marketing and brand teams to align campaigns with business goals. Innovation: You proactively test new tools, formats, and strategies to push campaign performance forward. Qualifications: 2–4 years of experience managing paid search campaigns (Google Ads required) Proven experience optimizing campaigns for CPL, ROAS, and conversion rates Strong understanding of keyword research, bidding strategies, and match types Experience with Google Ads Editor, Google Analytics, and campaign tracking tools Proficiency with Excel/Google Sheets for reporting and budget management Google Ads certification preferred Experience with ServiceTitan, home services, or multi-location businesses is a plus Must pass background check and drug screening Why you should work with us: One Team. Relentless Standards. Results That Matter. At Intermountain Home Services (IHS) and its family of brands, we don’t just fix pipes and tune HVAC units—we build a platform for people to grow, lead, and thrive. From day one, every team member joins a company that’s scaling smart, led by strong values, and driven by a mission to serve both our communities and our employees with excellence. We empower our brands and our people to win together —designing systems, developing talent, and holding ourselves to elite standards in everything we do. Our employees aren’t just part of a company, they’re part of something bigger: a movement to define the future of home services with urgency, discipline, and full ownership. Fair, Flexible, and Performance-Driven Pay Competitive salaries across the board, benchmarked to market Incentive-based pay and commissions for most field and customer-facing roles Benefits That Support the Whole You Paid medical for employees, with affordable family options Vision and dental plans with low premiums HSA and copay plan choices 401(k) with competitive matching: 100% up to 3%, 50% from 3–5% PTO and 6 paid holidays Career Growth That’s Real Career pathing initiatives for every position underway A Culture That’s Results-Oriented and Human You’ll be seen, heard, and expected to lead—at every level. Our leaders are accessible, hands‑on, and committed to removing barriers. We work hard, move fast, and support one another like family. What Sets Us Apart Bold mission. We’re building the most respected, scalable home services company in America. Strong brands. People know and trust our names in the communities we serve. Elite standards. We’re not here to be average—we’re here to be great. Real opportunity. Whether you’re new to the industry or a seasoned pro, you’ll find room to grow here. Intermountain Home Services is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law. Intermountain Home Services participates in the E-Verify program to confirm the identity and employment eligibility of all new employees. #J-18808-Ljbffr Intermountain Home Services