Head of Brand Strategy

Location: Metro Chicago western suburbs (Hybrid: 3 days in-office / 2 days remote)

Compensation: $200,000 - $220,000 base salary + bonus + comprehensive benefits

Industry: Home Services | Subscription-Based Consumer Services

About the Opportunity

A well-established, growth-focused organization in the home services sector is seeking a Head of Brand Strategy to lead the evolution, activation, and measurement of its brand across customers, partners, employees, and service providers.

Reporting to senior growth leadership, this executive-level role will be responsible for defining brand strategy, strengthening customer trust, driving market differentiation, and ensuring a consistent brand experience throughout the customer journey. This leader will serve as the steward of multiple brands, oversee external agency relationships, and lead an in-house creative team responsible for bringing the brand to life across channels and touchpoints.

This is an exceptional opportunity for a strategic yet hands-on brand leader who can connect brand-building efforts to measurable business outcomes.

What You'll Be Doing

Brand Strategy & Positioning

• Define and evolve brand strategy, positioning, and value propositions across customer and partner audiences.
• Develop and activate brand initiatives that support business growth and customer engagement.
• Ensure brand consistency across digital, traditional, partner, and customer-facing experiences.
• Partner with executive leadership to shape the long-term direction of the brand portfolio.
• Lead brand architecture discussions, positioning strategies, and go-to-market planning.

Brand Activation & Customer Experience

• Drive brand activation throughout the customer lifecycle, from acquisition and enrollment to retention and renewal.
• Collaborate with customer experience, contact center, operations, growth, and strategy teams to ensure the brand promise is reflected across all touchpoints.
• Partner with digital marketing leaders to maximize the impact of brand investments and performance marketing initiatives.
• Develop measurement frameworks to assess brand impact and optimize future strategies.

Reputation Management, PR & Crisis Communications

• Lead reputation management strategy, including oversight of review platforms, customer feedback channels, and brand sentiment initiatives.
• Manage agency partners responsible for public relations, communications, and reputation management.
• Serve as a key leader during crisis communications and reputation-related events.
• Drive proactive thought leadership and earned media opportunities that support brand credibility and trust.

Team Leadership

• Lead and develop an in-house creative team, including designers and copywriters.
• Establish clear priorities, goals, and development plans for team members.
• Foster a collaborative, high-performance culture focused on creativity, accountability, and measurable results.
• Manage external agency relationships and associated budgets.

What We're Looking For

Required Experience

• 8+ years of experience in brand strategy, brand marketing, or marketing leadership roles.
• 5+ years of people leadership experience, including building and managing high-performing teams.
• Track record of developing and activating successful brand strategies that drive measurable growth.
• Experience leading cross-functional initiatives across marketing, product, customer experience, operations, and executive stakeholders.
• Strong executive presence and the ability to influence across all levels of an organization.
• Experience managing agency relationships and marketing budgets.

Highly Desired Experience

• Reputation management and public relations leadership.
• Crisis communications experience.
• Customer experience strategy and journey optimization.
• Brand transformation, repositioning, or rebranding initiatives.
• B2B2C business models and partner-driven marketing programs.
• Subscription, membership, insurance, utilities, telecommunications, home services, or other trust-driven consumer businesses.

Ideal Candidate Profile

The ideal candidate is a player-coach leader who can balance strategic thinking with hands-on execution. They are equally comfortable shaping a long-term brand vision, influencing senior stakeholders, and rolling up their sleeves to drive activation, measurement, and execution.

Successful candidates will bring expertise in:

• Brand Strategy
• Brand Positioning
• Customer Experience
• Reputation Management
• Public Relations
• Crisis Communications
• Go-to-Market Strategy
• Cross-Functional Leadership
• B2B2C Marketing
• Creative Team Leadership

Why Consider This Opportunity?

• Visible leadership role reporting into senior growth leadership.
• Opportunity to shape the future direction of a well-known consumer-facing brand portfolio.
• Significant influence across brand, customer experience, reputation, and business growth initiatives.
• Competitive compensation package including bonus eligibility.
• Comprehensive benefits, retirement offerings, paid time off, wellness resources, and professional development support.
• Collaborative, mission-driven culture focused on innovation, customer trust, and long-term growth.

If you're interested in learning more, please apply or connect directly for a confidential conversation.

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Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits.

At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. Advanced Group is committed to providing employment opportunities without regard to sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

Advanced Group complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please contact View email address on click.appcast.io.