Content Creation Specialist

About the Job POSITION OVERVIEW The primary role of the Content Creation Specialist is to execute and support efforts to increase visibility and interest in the University of Minnesota Technological Leadership Institute (TLI). Responsibilities include assisting in planning and execution of all marketing and communications efforts. The successful candidate will have strong writing and storytelling skills and be able to create compelling, audience-focused content across platforms. They will be able to translate complex academic and career-focused information into clear, engaging stories. They must also be able to manage multiple projects simultaneously with attention to detail, prioritize and meet deadlines, and work well in a team environment. APPOINTMENT DETAILS This is a 100% time, 12-month, Civil Service position; salary is dependent on qualifications and experience. TLI staff operate on a hybrid work schedule with 3 days in‑office and 2 days remote. In-person presence is required for various events such as TLI graduation ceremony, Capstone Week presentations, alumni and community building events, and staff retreats. The Content Creation Specialist reports to the Digital Marketing & Communications Director. KEY RESPONSIBILITIES Content Development & Management (40%) Research, identify, and develop compelling stories featuring TLI students, alumni, faculty, staff, industry partners, programs, and initiatives. Write and edit compelling, audience-centered content in a variety of formats, including feature stories, social media, email campaigns, blog articles, interviews, profiles, testimonials, web content, and newsletters. Write and edit marketing materials for the TLI website, social media, newsletters, emails, and other various marketing-communications platforms. Translate complex academic, technical, and professional information into clear and engaging stories that help audiences understand the relevance and value of TLI's programs and opportunities. Ensure digital content is compliant with federal digital accessibility regulations and University policies. Effectively communicate information and ideas in written and verbal format. Create and maintain editorial calendars and syndication schedules for articles, social media and event promotion. Social Media Marketing (30%) Collaborate with Digital Marketing & Communications Director to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Develop, edit, publish, and share platform-appropriate content‑including short‑form video, images, and text‑based content‑from TLI stories, campaigns, events, student and alumni experiences, and other institute activities. Modify content for different social media platforms in consideration of audience, platform‑specific formats, and engagement styles. Stay informed of social media standards and best practices. Leverage stakeholder relationships to generate earned media. Continuously improve social performance by capturing, analyzing and reporting on the appropriate KPIs/metrics and insights. Create ad hoc monthly and quarterly performance reports. Alumni & Stakeholder Engagement (30%) Generate interviews, articles, and press releases having an alumni or stakeholder / TLI nexus. Generate annual and ad‑hoc surveys for stakeholders. Add and maintain contacts in the Salesforce CRM system. Location University of Minnesota, East Bank campus Schedule Monday-Friday 40 hours per week Weekends as needed Visa Language Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program. Application Requirements Please submit a cover letter, resume, and 3-5 writing/content portfolio or samples to be considered for this position. Qualifications Required Qualifications BA/BS degree or a combination of related education and work experience to equal at least four years. Demonstrated experience writing, editing, and storytelling skills, with experience developing compelling narratives for different audiences and communication channels. Demonstrated ability to identify and develop story ideas, conduct interviews, and turn complex information or individual experiences into clear and engaging audience-centered content. Demonstrated relationship building experience. Excellent organizational skills, multi‑tasking, and time management. Demonstrated commitment to generating content inclusive to all audiences. Preferred Qualifications Experience developing for and contributing to a Drupal content management system. Experience working with Facebook, Instagram, Twitter, LinkedIn, and YouTube. Experience using Salesforce CRM and/or Marketing Cloud. Experience with creating and editing videos. Experience with generating earned media. Demonstrated strong client communication and interaction. Demonstrated experience fostering a cooperative work environment. About the Department ABOUT TLI The Technological Leadership Institute (TLI) is an interdisciplinary center at the University of Minnesota established in 1987 by an endowment from the Honeywell Foundation. The Institute is part of the College of Science and Engineering, which is ranked among the top engineering and science schools in the country. TLI is committed to lifelong learning, offering graduate degree programs, graduate certificates, undergraduate experiences, and continuing education opportunities that bridge the gap between business and technology Pay and Benefits Pay Range: $26.45-$28.85 ($55,016-$60,008); depending on education/qualifications/experience Time Appointment: 100% Appointment Position Type: Civil-Service & Non-Faculty Labor Represented Staff Please visit the Office of Human Resources website for more information regarding benefit eligibility. The University offers a comprehensive benefits package that includes: Competitive wages, paid holidays, and generous time off Continuous learning opportunities through professional training and degree‑seeking programs supported by the Regents Tuition Benefit Program Low‑cost medical, dental, and pharmacy plans Healthcare and dependent care flexible spending accounts University HSA contributions Disability and employer‑paid life insurance Employee wellbeing program Excellent retirement plans with employer contribution Public Service Loan Forgiveness (PSLF) opportunity Financial counseling services Employee Assistance Program with eight sessions of counseling at no cost Employee Transit Pass with free or reduced rates in the Twin Cities metro area While our salary ranges provide a framework, it is important to note that most of the time, the initial pay may not reach the maximum of the range. This approach ensures that compensation reflects the value and unique contributions of each candidate while maintaining equity within our organization. As part of our commitment to fair and equitable compensation, please be aware that the salary offered to incoming candidates will be based on their individual credentials and experience. Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: Employment Requirements Any offer of employment is contingent upon successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment. About University of Minnesota The University of Minnesota, Twin Cities (UMTC) The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world‑renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations. At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023, 2025, 2026), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work‑life flexibility. #J-18808-Ljbffr