VP of Marketing

Job Description

Job Description

Overview:
Furniture Mart USA is seeking a visionary, results-driven Vice President of Marketing to lead and scale our enterprise marketing function across a dynamic, multi-brand portfolio. Reporting to the CEO, this executive will drive strategy, structure, and performance across retail showrooms, e-commerce, and marketplace channels.

This is a pivotal leadership role for a modern marketing operator who can blend brand-building with performance rigor. You will lead through senior functional leaders across Creative, Media, and Marketing Operations to build a unified, high-performing marketing organization that fuels growth and strengthens our competitive position.

At Furniture Mart USA, marketing is a core growth engine. Your mission is to accelerate revenue, elevate our brands, and create seamless, compelling customer experiences across every channel.

What You’ll Own

Executive Leadership & Team Development

• Lead, coach, and develop senior marketing leaders (Creative, Media, Marketing Operations), driving accountability and excellence
• Architect and evolve the marketing organization to support scale, speed, and effectiveness
• Build a best-in-class leadership bench through hiring, development, and succession planning
• Own the marketing P&L, including budget strategy and investment allocation across brands and channels

Brand Strategy & Portfolio Leadership

• Define and lead portfolio strategy across Furniture Mart USA’s family of brands, ensuring clear differentiation and positioning
• Elevate brand storytelling and execution across all touchpoints-from showrooms to digital experiences
• Partner with Creative leadership to ensure consistent, high-impact brand expression that drives consideration and conversion

Omnichannel Growth Leadership

• Drive performance across brick-and-mortar retail, DTC e-commerce, and marketplaces
• Partner with merchandising, operations, and sales leadership to maximize traffic, conversion, and sell-through
• Optimize the full customer journey across digital and physical interactions
• Expand and strengthen owned channels (email, SMS, loyalty, CRM) to drive retention and lifetime value

Media Strategy & Performance Marketing

• Set and oversee media strategy, including channel mix, spend allocation, and performance goals
• Ensure disciplined, data-driven investment tied directly to business outcomes
• Build robust measurement frameworks and reporting to inform executive decision-making
• Continuously improve efficiency across CAC, LTV, ROAS, and overall marketing productivity

Innovation, Data & Marketing Operations

• Advance Furniture Mart USA’s data, analytics, and AI-enabled marketing capabilities
• Champion a culture of experimentation, testing, and continuous optimization
• Scale marketing technology, processes, and insights to enable sustained growth

What Success Looks Like

• Accelerated revenue and comparable sales growth driven by marketing
• Strong growth across e-commerce and marketplace channels
• Improved customer acquisition efficiency and lifetime value
• Increased conversion rates, showroom traffic, and customer engagement
• A high-performing, scalable marketing organization aligned to company growth goals

Qualifications Required

• 12+ years of progressive marketing leadership experience, including 5+ years leading senior leaders
• Proven ability to drive significant revenue growth at scale (e.g., $500M+ environments)
• Strong experience in retail, omnichannel, or consumer-facing businesses (furniture, home, or related categories preferred)
• Demonstrated success building and leading multi-functional marketing organizations
• Experience owning a marketing P&L and managing large media budgets with ROI accountability
• Track record of measurable results (revenue growth, improved ROAS/CAC, conversion gains)
• Deep expertise across brand, retail, digital commerce, marketplaces, paid media, and CRM

Preferred

• Experience in multi-brand portfolio environments
• Familiarity with modern marketing technology stacks and AI-driven tools
• Success in fast-paced, results-oriented organizations

Leadership Capabilities

• Strategic, enterprise-level thinker who drives alignment and execution
• Strong communicator who influences across executive and cross-functional teams
• Talent developer who builds high-performing, accountable teams
• Data-driven decision-maker with a deep understanding of performance metrics

Why Furniture Mart USA

• Opportunity to shape marketing at scale within one of the nation’s leading furniture retailers
• A CEO-facing role with enterprise-wide impact
• Collaborative, growth-focused culture that empowers innovation and action
• Competitive executive compensation package, including performance incentives
• Comprehensive benefits including medical, dental, and 401(k)

Join Us

If you are a builder, operator, and leader ready to transform and scale marketing in a high-growth omnichannel business, we invite you to join Furniture Mart USA and make a lasting impact.

Furniture Mart USA is an Equal Opportunity Employer

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