AVP - Marketing Officer

Job Description

Job Description

Lead the Brand. Elevate the Experience. Inspire the Team.

Bank of New Hampshire is an award-winning local bank with locations across the state of New Hampshire. We are proud to celebrate our 195th year of serving our communities and customers as the oldest independent bank in the state.

At Bank of New Hampshire, we believe great marketing goes beyond campaigns—it's about creating meaningful connections with our customers and communities. We're looking for an experienced, creative, and strategic Assistant Vice President – Marketing Officer to lead our marketing initiatives, champion the customer experience, and develop a high-performing team that brings our brand to life.

This is a Full-time (On-Site) position, and will be based out of our main office in Laconia - in the heart of New Hampshire's Lakes Region.

We’re searching for a forward-thinking leader who has the ability to see the big picture and bring strategic plans to life. If you're a collaborative leader who thrives on turning insights into action, enjoys balancing strategy with creativity, and is passionate about building lasting relationships, we'd love to meet you.

What You'll Do

As our AVP – Marketing Officer , you'll play a key role in shaping how customers experience our brand across every touchpoint. You'll oversee marketing initiatives from concept to execution while coaching a talented team and collaborating across the organization to drive growth, engagement, and customer loyalty.

In this role, you will:

• Lead and mentor the Marketing team, fostering collaboration, creativity, accountability, and professional growth.
• Manage marketing projects and campaigns from planning through execution, ensuring quality, consistency, and timely delivery.
• Partner with internal stakeholders and external agencies to develop compelling campaigns and brand experiences.
• Drive customer-focused marketing strategies by analyzing feedback, identifying opportunities, and improving the customer journey.
• Oversee creative development for advertising, branded content, digital communications, promotions, events, and community engagement.
• Coordinate internal communications to keep employees informed of marketing initiatives, promotions, and product updates.
• Create engaging content for the website, newsletters, annual reports, and other marketing materials.
• Measure campaign performance, evaluate ROI, and recommend improvements based on data and customer insights.
• Ensure all marketing materials meet brand standards, regulatory requirements, and compliance guidelines.
• Support vendor management, audits, and other departmental initiatives.
• Serve as a trusted partner across the organization, helping strengthen our brand while delivering exceptional customer experiences.

What You Bring

We're looking for someone who combines strategic thinking with hands-on leadership and a passion for delivering exceptional customer experiences.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Business Management, or a related field.
• Prior supervisory/management experience leading, managing and developing a small marketing team.
• Experience working in a customer experience, marketing, communications, or a related role.
• Strong understanding of customer engagement strategies across digital and traditional channels.
• Must be highly proficient in Microsoft Office applications.
• Excellent written and verbal communication skills, including strong copywriting abilities.
• Outstanding organizational, project management, and time management skills.
• Strong analytical skills with the ability to measure marketing effectiveness and campaign ROI.
• A collaborative mindset with the ability to build relationships across all levels of the organization.
• A creative problem solver who can balance strategic planning with day-to-day execution.
• Willingness to travel as needed to support company events and community initiatives.

Why You'll Love This Role

This is more than a marketing leadership position—it's an opportunity to help shape the future of our brand while making a meaningful impact on our customers, employees, and communities. You'll have the opportunity to:

• Lead high-impact marketing initiatives that influence the Bank's growth.
• Build and inspire a talented, collaborative marketing team.
• Drive innovation and elevate customer experience.
• Partner with leaders across the organization to bring ideas to life.
• Make a lasting impact at a community-focused financial institution that values relationships, integrity, and service.

Join Our Team

If you're ready to lead with creativity, think strategically, and inspire others while helping deliver an exceptional customer experience, we'd love to hear from you.

Apply today and help shape the future of Bank of New Hampshire's brand and customer experience.

Bank of New Hampshire is proud to provide our employees with competitive pay, generous benefits and paid time off, as well as paid time to volunteer and give back to the communities in which we operate and live. We also provide our employees with tuition assistance, internal training opportunities and more!

Other Benefits Include:

• Medical, Dental & Vision coverage effective day one of employment
• Health Savings Account
• Paid vacation and paid time off for volunteer work
• Incentive Compensation Plan (Bonus) based upon performance and plan guidelines
• Company paid Short- and Long-Term Disability
• Company paid Group Term Life/AD&D Insurance
• Voluntary employee paid benefits such as AFLAC
• 401(k) with company match
• Employee activities and recognition
• Employee Assistance Program
• Tuition Assistance

For immediate consideration, please click "Apply" above to submit your fully completed employment application, and resume online.

Bank of New Hampshire is fully committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State, and local laws that prohibit employment discrimination. Should you require assistance to apply for employment with Bank of New Hampshire, please contact Human Resources at View phone number on ziprecruiter.com

EEO Employer Including Vets and Disability | Member FDIC

*No agencies please*