Sales Associate

Job Title:

Sales Associate

Job Summary:

Orangetheory Fitness is a trendsetting franchise fitness organization with over 1,500 locations globally. We are seeking driven, competitive Sales Associates who are committed to hitting membership sales goals and generating revenue for the studio. As an Orangetheory Sales Associate, you are the engine of studio growth: prospecting leads, closing memberships, and delivering a high-energy experience that converts first-time guests into long-term members. This is a sales-first role where your performance is measured by results.

Supervisory Responsibilities:

• None

Duties & Responsibilities:

• Proactively prospect and follow up with leads via outbound calls, texts, and emails to book introductory sessions
• Conduct discovery consultations to understand prospect goals, overcome objections, and close membership sales on the spot
• Meet or exceed monthly membership sales quotas: your success is measured in memberships sold
• Deliver high-energy studio tours that position the value of an Orangetheory membership and drive same-visit conversions
• Re-engage past leads and nurture warm prospects through persistent, strategic outreach until they book or buy
• Execute all membership paperwork and system entries accurately to ensure a seamless onboarding process
• Greet all members and guests with a warm, professional demeanor that creates excitement and builds connection
• Collaborate with the fitness team on the intro process to ensure a seamless first workout experience that supports member retention
• Participate in studio and community events, challenges, and member engagement initiatives to expand the prospect pipeline and increase brand awareness
• Track all sales activities, lead follow-ups, and pipeline progress in Orangebook
• Attend monthly All Staff and SA meetings, SA huddles, sales trainings, and deep cleans
• Meet monthly with the Studio Manager for 1:1s to review performance, goals, and development
• Complete SA recap emails as required and clock in and out to match scheduled shifts
• Attend and complete all Orangetheory mandatory learning for Sales Associates
• Perform opening and/or closing duties as assigned, maintaining a clean, organized, and welcoming studio environment
• Participate in Orangetheory classes as needed to authentically represent and sell the product
• Represent Orangetheory Fitness in the community and uphold company values in all interactions
• Performs other assignments as requested.

Required Skills & Abilities:

• Strong ability to sell memberships, services, and upgrades
• Confidence in handling objections and closing sales
• Ability to build rapport quickly with new and existing members
• Understanding of customer needs and ability to recommend suitable fitness solutions
• Clear and professional verbal communication
• Active listening skills to understand client goals and concerns
• Ability to explain pricing, promotions, and services in simple terms
• Strong phone etiquette for follow-ups and lead conversion
• Friendly, approachable, and service-oriented mindset
• Ability to handle complaints calmly and professionally
• Patience when dealing with different customer personalities
• Interest in health, wellness, or fitness lifestyles
• Basic understanding of gym equipment, classes, or training programs
• Ability to speak confidently about fitness benefits (even if not an expert)

Education & Experience:

• 1+ years of sales or customer service experience, preferably in health and wellness, such as gyms
• Demonstrated track record of meeting or exceeding sales quotas; we want closers, not order-takers
• Demonstrated ability to handle 20+ outbound calls per day
• Driven, persistent, and self-motivated with a strong sense of urgency and follow-through
• Coachable and accountable: you embrace feedback and take ownership of your results
• Comfortable engaging with prospects in person, over the phone, and through digital channels
• Flexible schedule including early mornings, evenings, and holidays as needed. Weekend availability is a requirement.
• High school diploma or equivalent required

Physical Requirements:

• Ability to stand and walk for extended periods (typically 6–8 hours per shift)
• Frequent movement around the facility, including gym floor and reception area
• Ability to give facility tours, which may involve stairs or long walking distances
• Ability to lift, carry, push, or pull up to 50 pounds occasionally (e.g., equipment, supplies, merchandise, or promotional items)
• Ability to climb stairs, bend, stoop, kneel, reach, and use hands for operating computers, phones, and POS systems
• Comfortable working in a fast-paced, active environment with background music and high foot traffic
• Good vision and hearing (with or without reasonable accommodation) to interact with members and staff effectively
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
• Current CPR/AED certification required.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

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