Director of Marketing

Description

JOB SUMMARY

Operates within one of the most complex high-volume resort marketing environments in North America. This triplex resort located within the heart of Disney consists of 23 dining outlets 6 pools a spa and over 500K Sq Ft of meeting and event space requiring a strategic marketing approach with custom branding continuous content production multi-channel distribution and strategic alignment across both Marriott and Disney ecosystems.

Directs the development production and implementation of all marketing strategies and initiatives aligned with the propertys revenue objectives and brand positioning. Partners closely with the Director of Sales & Marketing Director of Revenue Management and Executive Committee to develop and execute comprehensive marketing plans that drive topline performance RevPAR growth and share-of-wallet expansion.

Works collaboratively with Marriott International Disney Marketing Sales Revenue Creative Public Relations and Social media teams to ensure consistent and prominent representation across all platforms channels and distribution systems maximizing visibility and positioning within the broader Marriott and Walt Disney World ecosystems.

Leads the execution of integrated multi-channel marketing strategies spanning digital unique property branding on-property experiences partnerships public relations and demand generation campaigns. Oversees all internal and external communications ensuring brand integrity across property websites third-party platforms Disney channels and social media.

Identifies incremental revenue opportunities through strategic partnerships tourism bureaus and market initiatives. Regularly communicates campaign performance and strategic insights to ownership senior leadership and key stakeholders. Leads and develops a high-performing marketing team responsible for executing both strategic initiatives and high-volume creative production.

CANDIDATE PROFILE

Education and Experience

2-year degree from an accredited university in Business Administration Marketing or related major; 2 years experience in Hospitality Sales and Marketing or a comparable professional area.

OR

4-year bachelors degree in Business Administration Marketing or related major; 2 years experience in Hospitality Sales and Marketing or a comparable professional area.
CORE WORK ACTIVITITY

CANDIDATE PROFILE CONTINUED

Development of Hotel Marketing Strategy

Develops and executes comprehensive marketing strategies aligned with business priorities and revenue goals.
Partners with Sales Revenue Management and Executive Leadership to drive integrated demand generation initiatives.
Leads digital strategy including website OTA positioning SEO and media investments.
Serves as brand steward ensuring consistency across all messaging and platforms.
Works closely with Director of Sales and Marketing to manage marketing budgets forecasts and performance reporting with actionable insights.
Oversees asset development including photography video and creative content.

Strategic Partnerships Distribution & External Alignment

Serves as the primary marketing liaison with Disney Marketing Sales Social Media and Public Relations teams ensuring alignment and visibility across all Disney distribution channels.
Manages relationships with key external partners including:
oWalt Disney World platforms and systems
oVisit Orlando and Visit Florida
oPR agencies (including Bourbon Steak and Rosa Mexicana restaurant PR)
oSocial Media agency
oMedia vendor and creative partners
Secures placements and visibility for group campaigns leisure promotions and special initiatives.
Supports global distribution efforts including international campaigns travel partners and wholesale channels.

Integrated Campaigns Communications & Digital Platforms

Leads end-to-end campaign development including concepting creative direction execution and performance analysis.
Develops and executes strategic email marketing programs including database management testing and reporting (open rates engagement etc.).
Oversees content across:
oSocial media (calendar approval and copy review)
oProperty website and third-party listings
oSwanDolphin app and mobile experiences
oDisney Client Connect and related distribution channels
Manages video and digital content platforms including YouTube and Vimeo.
Supports Group campaign marketing and Passkey content updates.

Creative Production & Brand Execution (Print Digital & On-Property)

Leads high-volume multi-format creative development supporting all operational and revenue-driving initiatives across the resort.
Includes but is not limited to:
Design and production of:
oRestaurant menus signage and tabletop collateral
oHoliday and seasonal campaign materials
oClient mailers invitations and custom event collateral
oSales kits fact sheets (multi-language) brochures and campaign materials
On-property signage including recreation F&B outlets and meeting space displays Oversight of digital signage across property including:
oElevator displays LED walls meeting room signage video walls and large-scale experiential displays
oCreative adaptation across multiple screen sizes and formats
Management of print production and vendor coordination (e.g. 11th Hour and other partners)

Food & Beverage and On-Property Marketing Integration

Oversees all F&B-related marketing deliverables including:
oDisney website listings and menu updates
oSignage labels packaging and promotional materials
oSite inspection and event collateral (placemats can labels vouchers etc.)
Ensures alignment between marketing strategy and on-property revenue experiences enhancing guest engagement and spend.

Systems Platforms & Marketing Operations

Manages and optimizes a wide range of marketing systems and platforms including:
Marriott systems (PLUS DAC etc.)
Disney distribution platforms (Client Connect listings etc.)
Visit Orlando / Visit Florida portals
CRM and email platforms
Digital tools including QR code systems sales presentation platforms and kiosk interfaces
Property-wide digital signage and content platforms
Coordination with SMPL Systems for experiential elements (music lighting etc.)

Photography Video & Content Production

Leads comprehensive content production strategy to support marketing sales and PR initiatives.
Directs all photography and video production including:
oHotel F&B recreation and experiential content
oGroup meetings FAM trips and special events
oHR and internal events as needed
Oversees photo library management and asset distribution across all platforms
Ensures consistent content refresh for Marriott channels and Disney platforms
Manages editing post-production and asset optimization

Client Experience Marketing & Custom Program Development

Designs and executes highly customized marketing materials for:
oSite inspections and FAM trips
oClient mailers and seasonal campaigns
oSpecial events and executive-level experiences
Develops creative concepts that elevate the luxury positioning of the resort and enhance conversion.

Marketing Strategy & Revenue Optimization

Leads strategic initiatives focused on:
oDemand generation and market positioning
oCreative direction as a revenue-driving function
oMedia planning and investment optimization
oPersuasive messaging and conversion-focused copywriting
Identifies opportunities for on-property monetization through marketing-led experiences.

Leadership & Team Management

Leads develops and mentors the marketing team to execute high-impact strategies and deliverables.
Oversees staffing performance management and career development.
Maintains high standards of quality efficiency and brand compliance across all outputs.

Scale & Production Environment (Operational Context)

Manages a high-volume content and production environment including:
oTens of thousands of annual photography assets
oMulti-terabyte content libraries
oContinuous video production and editing
Ensures operational efficiency organization and scalability of all marketing workflows.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Director