Director of Marketing

Director of Marketing

Lead and build Nicely Co.'s positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments as Director of Marketing, with meaningful ownership in an early-stage company.

Position overview

Nicely Co. is seeking a Director of Marketing to strengthen positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments. This role will turn company priorities into clear, dependable work while partnering directly with colleagues across functions.Nicely Co. is an early-stage company, so this position will help create the processes and internal systems behind the work, not merely inherit a mature playbook. The successful candidate will use sound judgment, communicate tradeoffs, and operate with appropriate autonomy.Responsibilities may evolve as the company grows. This is an opportunity to influence how the Marketing function develops, establish useful standards, and leave behind systems that scale responsibly.

Responsibilities

• Set direction for positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments.
• Translate the priorities of the Director of Marketing role into documented plans, decisions, and measurable outcomes.
• Build lightweight, repeatable processes that fit an early-stage company and can mature over time.
• Collaborate across functions to resolve dependencies and deliver complete outcomes.
• Identify risks early, recommend proportionate solutions, and escalate consequential decisions.
• Maintain accurate documentation and handle company, customer, and employee information responsibly.
• Use relevant evidence and feedback to improve quality, efficiency, and stakeholder experience.
• Communicate progress, constraints, priorities, and results clearly to affected teammates.
• Partner with the Founder/CEO on company strategy, budgets, resource choices, and performance measures.
• Build the function's roadmap, operating policies, and future hiring plan.
• Develop future team members through clear expectations, coaching, and accountable leadership.
• Balance immediate execution with organizational resilience and scalable company growth.

Qualifications

• Demonstrated capability relevant to positioning, responsible acquisition, campaigns, lifecycle programs, measurement, brand consistency, and growth experiments.
• Judgment and ownership appropriate for the Director of Marketing scope.
• Strong written and verbal communication with both specialists and cross-functional partners.
• Ability to organize ambiguous work, make progress independently, and document decisions.
• Comfort building systems in an early-stage environment where priorities may evolve.
• Commitment to ethical conduct, confidentiality, security, accessibility, and inclusive collaboration.
• Previous leadership experience strongly preferred, including setting priorities and developing people.
• Experience managing resources, risks, and performance without relying on excessive process.

Preferred qualifications

• Experience with modern methods and tools used in Marketing.
• Experience in a startup, small business, or other resource-conscious environment.
• Evidence of improving a workflow, standard, product, service, or measurable outcome.
• Relevant education, certification, portfolio, or equivalent practical experience.
• Experience establishing or substantially rebuilding a function.
• Experience advising executive decisions with clear analysis and constructive challenge.
• Flexible work arrangements where applicable.
• Opportunity to help build an early-stage company.
• Direct impact on company growth and operating quality.
• Cross-functional collaboration and professional development opportunities.
• Significant ownership over assigned responsibilities.
• Opportunity for responsibilities to expand as the company grows.