Marketing Manager

Marketing Manager Position at Visit Lauderdale

The Broward County Board of County Commissioners is seeking qualified candidates for our Marketing Manager position at Visit Lauderdale.

Eleven (11) paid holidays each year

Vacation (Paid Time Off) = 2 weeks per year

Tuition Reimbursement (Up to 2K annually)

Up to 40 hours of Job Basis Leave for eligible positions

Paid Parental Leave

Health Benefits

High-Deductible Health Plan – bi-weekly premiums: Employee $10.90 / Family $80.79

Includes a County Funded Health Savings Account of up to $2,000 Annually

Consumer Driven Health Plan – bi-weekly premiums: Employee $82.58 / Family $286.79

Florida Retirement System (FRS) – Pension or Investment Plan

457 Deferred Compensation County matches up to $2,000 a year

Broward County's Greater Fort Lauderdale Convention & Visitors Bureau (Visit Lauderdale) is seeking an experienced, strategic and innovative GFLCVB Manager (Marketing) to serve as a key leader within the marketing team. This role will oversee the execution of integrated destination marketing initiatives, manage the agency of record, ensure contractual deliverables are achieved, and help drive measurable visitation to Greater Fort Lauderdale. Reporting directly to the Vice President of Marketing, this individual will act as a trusted partner who can independently lead projects, anticipate business needs, and transform strategy into flawless execution. The ideal candidate is equal parts strategist, project manager, marketer, communicator and innovator. They possess a deep understanding of destination marketing, consumer behavior, and tourism trends, while embracing emerging technologies and marketing solutions to improve efficiency and campaign performance. Develops and implements a business development and/or public relations plan; works under general supervision, independently developing work methods and sequences.

Requires a Bachelor's degree from an accredited college or university with major coursework in marketing, business, communications, journalism, hospitality or closely related field.

Requires four (4) years in marketing, journalism, business communications or closely related experience. Requires one (1) year of supervisory experience.

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

• Serve as the primary day-to-day manager of the agency of record, ensuring campaigns are delivered on time, within budget, and aligned with Visit Lauderdale's strategic objectives.

• Lead the planning, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and shared media.

• Develop audience segmentation, buyer personas, and go-to-market strategies that drive awareness, visitation, and economic impact.

• Analyze campaign performance, visitor insights, industry trends, and market research to identify opportunities and continuously improve marketing effectiveness.

• Partner closely with internal departments, agency partners, and external stakeholders to ensure marketing initiatives support organizational priorities.

• Manage marketing budgets, campaign timelines, contracts, purchase orders, and reporting while maintaining strong fiscal accountability.

• Identify and implement emerging marketing technologies and innovative consumer engagement strategies that improve productivity and campaign results.

• Ensure brand consistency across all consumer touchpoints while protecting and strengthening the Visit Lauderdale brand.

• Develop executive-level presentations, campaign recaps, and strategic recommendations supported by performance data.

• Monitor tourism, hospitality, airline, competitive destination, and consumer travel trends to proactively adjust marketing strategies.

• Build collaborative relationships with local tourism partners, attractions, municipalities, hotels, and cultural organizations to identify storytelling and promotional opportunities.

• Manage multiple high-profile initiatives simultaneously while maintaining exceptional attention to detail and meeting aggressive deadlines.

• Performs related work as assigned.

In the event of a disaster (hurricane, etc.) all Broward County employees become emergency workers. This position will assist in various emergency functions as assigned before, during, and after a disaster. This includes, but is not limited to, working at a general population shelter during a hurricane.

All Broward County employees strive to demonstrate the County's four core behavioral competencies ©.

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer focus: Building strong customer relationships and delivering customer-centric solutions.
• Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Values differences: Recognizing the value that different perspectives and cultures bring to an organization.

Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at View phone number on click.appcast.io or email View email address on click.appcast.io to make an accommodation request.

During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.