Territory Sales Manager (Midwest USA)

Who We Are

XDS Bicycles is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames; we are coming to the US for the first time featuring our X-LAB line-up of high performance bicycles. X-LAB’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:

• Over 8 million complete bikes annually across road, mountain, gravel, city and e-bike segments

• More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility

• 300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloys

• Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership

• OEM partnership with leading Western brands; and we’re now poised to build our own premium brand overseas

For more info, please check out

Here's a YouTube video featuring our state-of-the-art carbon factory -

XDS is seeking a Territory Sales Manager to join us on this ground-floor opportunity to establish XDS in the North American market. This is a hands-on, field-based sales role focused on opening new dealer accounts and getting XDS bikes on shop floors across a defined territory. You’ll be out in-market most days, walking into stores, having real conversations with shop owners and managers, and building relationships face to face. This role is about laying the groundwork for XDS in North America and being the brand’s presence on the ground.

The territory for this position will cover Illinois, Michigan, Indiana, Iowa, Wisconsin, Ohio, or Kentucky. We welcome applicants in any of these states.

What You’ll Do

• Visit bike shops regularly to introduce XDS, open new accounts, and grow relationships

• Prospect in person within your territory, including cold walk-ins

• Take deals from first conversation through initial order

• Train shop staff on product and positioning

• Keep a pulse on competitors, pricing, and local market dynamics

• Represent XDS in a professional, consistent way

You’re a Great Fit With:

• Experience in the cycling industry and with bicycle shops (mandatory)

• 5+ years of sales experience built on relationships, not just inbound leads

• Ability to build interest and convert into sales

• Comfort and flexibility with traveling, opening doors, and starting conversations in person

• Strong organization and follow up skills

• Background or interest in cycling or performance sports

Success Metrics (1st Year)

• Opening new dealer accounts

• Hitting agreed revenue targets

• Establishing active dealers and demo placements

• Maintaining a healthy pipeline and consistent territory coverage

Our Compensation and Benefits

• Salary plus commission structure (expected OTE $125k-$175k)

• Demo bike fleet and comprehensive travel allowances

• Remote-focused role

• Office space in beautiful Santa Monica, California