Marketing Content Specialist

The intent of this job description is to provide a summary of the major duties and responsibilities performed in this job. Incumbents may be requested to perform job-related tasks other than those specifically presented in this description.

The Content Creator role is responsible for assisting in the planning, organizing, and scheduling of all content projects, including photography, video production, and website design initiatives. This role ensures that all content aligns with brand strategy, supports marketing objectives, and delivers measurable results. The ideal candidate is highly organized, creative, and collaborative, with experience working on multiple content projects in a fast-paced environment.

Essential Job Duties: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Content Planning

• Help plan and organize the full lifecycle of content projects (photo, video, website design, graphic design and other marketing content).
• Maintain a detailed content calendar aligned with marketing campaigns and business goals.
• Ensure all content adheres to brand guidelines and quality standards.
• Ability to communicate well with all levels of the organization.

Content Production & Collaboration

• Lead the production and editing of photo and video shoots, ensuring alignment with brand strategy.
• Create graphics, print materials, and other patient-facing content for the brand.
• Create social media ads, graphics, and promotional videos.
• Assist with website content design and updates in collaboration with developers and designers.
• Lead video and photo shoots with providers including intro videos, clinic tours, and other commercial styles content shoots
• Conduct quality checks on content to ensure accuracy, consistency, and effectiveness.

Performance Measurement & Strategy

• Support marketing campaigns and initiatives to increase customer engagement and drive business goals.

Required education and experience:  The requirements listed below are representative of the knowledge, skills, and/or ability required.

Minimum Education required

• High School diploma or equivalent.

Minimum Experience Required

• 3-5 years of experience in content production, or related roles.
• Experience assisting and leading photo shoots, video production, and website content updates.
• Experience using DSLR or related production equipment including lighting, (off camera) lenses and accessories, and drone equipment.

Minimum Knowledge and Skills Required

• Strong understanding of content strategy and production
• Photo and video editing experience
• Excellent organizational and scheduling skills with the ability to handle multiple projects simultaneously.
• Exceptional attention to detail and quality control.
• Proficient in Microsoft Office Suite; familiarity with marketing platforms (e.g., HubSpot, Canva, Asana, Trello) is an advantage.
• Strong written and verbal communication skills.