Product Manager, Martech

Job Description The Technical Product Manager, MarTech owns the development, integration, and ongoing stability of core marketing technology platforms. This role focuses on building and maintaining scalable capabilities across customer engagement, attribution, analytics, and data platforms, while ensuring compliance, performance, and alignment with business objectives. The role partners closely with engineering, product, and business teams to translate marketing needs into reliable technical solutions. Key Responsibilities Own and manage core marketing technology platform capabilities and integrations Design, build, and test new features, channels, and technical solutions Support activation of first‑party data across multiple marketing and engagement channels Define and document technical requirements for custom initiatives Build audience definitions, triggers, exports, and data flows across systems Proactively troubleshoot issues and manage bug resolution Contribute code and conduct peer code reviews to ensure quality and maintainability Produce clear technical and business‑facing documentation Partner with internal teams and external vendors to deliver integrated solutions Technical Qualifications Strong understanding of marketing technology architecture, including engagement, attribution, analytics, and data platforms Hands‑on experience developing and troubleshooting within customer engagement, customer data, and mobile measurement platforms Experience working with marketing SDKs and system integrations using structured data formats (e.g., JSON) Proficiency in one or more programming languages commonly used for backend or front‑end development Experience building custom messaging templates for email, in‑app, or web experiences Familiarity with data warehouses and cloud‑based data storage solutions Skills and Requirements 5+ years of development or solutions delivery experience; consulting experience a plus Experience working directly with product managers and business stakeholders on scoping, sequencing, and dependency management Ability to translate complex technical concepts into clear, actionable recommendations Experience leveraging data science, automation, or AI‑driven outputs within marketing solutions Results‑oriented, self‑directed, and able to drive work to completion in fast‑moving environments We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: #J-18808-Ljbffr Insight Global