Technical Campaign Operations Manager

Job Description

Job Description

Are you looking for a place where you can bring your passion for campaign execution quality, team capacity, campaign build standards, QA discipline, technical troubleshooting, documentation, and process improvement in a fast-paced environment where speed, accuracy, compliance, and consistency are critical?

Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

The Technical Campaign Operations Manager will coach and support campaign developers, QA specialists, and marketing automation team members while bringing in enough hands-on technical expertise to evaluate build approaches, troubleshoot issues, improve QA practices, and recommend practical process improvements. The ideal candidate understands how email and SMS campaigns are built, tested, personalized, triggered, measured, and launched.

This role will partner closely with Strategy, Brand, Creative, Data, Analytics, MarTech, Product, Legal, and vendor partners to ensure each campaign is built on clear requirements, validated data, sound technical logic, compliant messaging practices, and scalable operational standards.

Bring your experience and be empowered to innovate.

As an Technical Campaign Operations Manager on the Marketing Automation team, a typical day for you will include:

• Manage, coach, and support a technical marketing operations team, overseeing workload prioritization, capacity planning, performance management, skill development, and day-to-day issue resolution.

• Ensure accurate and timely delivery of email and SMS campaigns, including intake, audience segmentation, personalization, testing, QA, deployment, monitoring, and launch readiness.

• Establish and improve campaign build standards, QA processes, documentation, automation, reusable templates, scalable frameworks, and operational best practices to enhance efficiency and quality.

• Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors to align business requirements, validate data and technical dependencies, and mitigate launch risks.

• Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, data governance standards, and internal review processes while minimizing defects and rework.

• Serve as the primary escalation point for technical and operational issues, driving root-cause resolution, performance optimization, testing initiatives, and ongoing improvements in team capabilities and campaign execution.

Bring your skills and be inspired to achieve success.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be considered.

• 5+ years of experience in marketing automation, CRM, lifecycle marketing, email/SMS operations, campaign production, technical marketing operations, or a related digital marketing role.

• Hands-on experience building, QA'ing, deploying, or troubleshooting campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, Broadly, or similar systems.

• Strong working knowledge of email and SMS campaign execution, including campaign setup, segmentation, personalization, dynamic content, triggered journeys, audience logic, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness.

• Technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, personalization rules, reusable templates, QA tools, and email rendering best practices.

• Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, suppression logic, preference management, and marketing data workflows.

• Proven ability to troubleshoot technical campaign issues, evaluate root causes, partner with data and technology teams, document decisions, and communicate risks clearly to technical and non-technical stakeholders.

• Experience managing campaign throughput, SLAs, production calendars, QA cycles, launch readiness, capacity planning, and competing priorities in a fast-paced environment.

• Strong understanding of email and SMS compliance and deliverability considerations, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation.

• Ability to translate business requirements into technical campaign requirements, identify missing inputs, clarify logic, document dependencies, and help the team move toward scalable execution.

Work Environment & Schedule:

• Full-time, Monday-Friday, 8:00 AM-5:00 PM CT.

• Hybrid work model

• Office locations:

• 500 E John Carpenter Fwy, Irving, TX

• 1010 N University Parks Drive, Waco, TX.

• Competitive Pay: Commensurate with experience.

• Benefits: Comprehensive benefits offerings available through Neighborly. Benefits: Neighborly Benefits

• Financial Benefits: Equity and bonus opportunities.

Physical Requirements:

The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.

The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.

Neighborly is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Not the right opportunity for you?
Share this job with a friend and follow us on LinkedIn for future opportunity updates.

\nCompany Description

Neighborly® is a family of global brands focused on being remarkable with consumers and franchise owners. What began as one brand in Waco, Texas, in 1981 has grown across North America and Europe serving millions of customers. Neighborly offers a proven path to business ownership accompanied by established systems, award-winning brands, training, and continued support throughout the franchising journey. Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve.

Company Description

Neighborly® is a family of global brands focused on being remarkable with consumers and franchise owners. What began as one brand in Waco, Texas, in 1981 has grown across North America and Europe serving millions of customers. Neighborly offers a proven path to business ownership accompanied by established systems, award-winning brands, training, and continued support throughout the franchising journey. Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve.