Senior Digital Marketing Strategist
$100kfirstPRO, Inc
Salary: Up to $100,000 | Direct Hire Join a global, industry-leading professional services organization recognized for innovation, stability, and long-term career growth. This organization supports businesses worldwide with knowledge-based legal, financial, and corporate solutions. Overview Our client is seeking a Senior Digital Marketing Strategist to join its digital marketing team and lead data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role serves as a strategic partner to internal marketing stakeholders, balancing brand-level initiatives with precise account-based marketing (ABM) programs. The ideal candidate brings a strong strategic mindset, deep digital expertise, and a genuine curiosity for how AI is reshaping modern marketing . Senior Digital Marketing Strategist – Responsibilities Partner with internal marketing leaders to design integrated digital campaigns aligned with business objectives Develop and execute multichannel programs using paid media, SEO, webinars, email automation, and digital nurture strategies Balance brand awareness initiatives with ABM-driven engagement for priority accounts Account-Based Marketing (ABM) Build and execute ABM strategies using leading ABM platforms and intent-data tools Leverage predictive insights to personalize digital engagement for high-value accounts Align campaign execution and reporting with CRM systems to support pipeline and revenue goals Marketing Automation & Analytics Use marketing automation platforms (HubSpot or similar) for campaign deployment, optimization, and reporting Design and optimize nurture programs, lifecycle workflows, segmentation, and lead scoring models Analyze performance data to inform targeting, optimization, and audience insights Apply AI-powered tools to enhance personalization, performance, and efficiency Optimize digital presence for AI-powered search and discovery (AIO/GEO) Stay current on emerging digital channels, tools, and best practices Measurement & Continuous Improvement Analyze campaign performance across channels and platforms Deliver actionable insights and recommendations to improve ROI Share best practices and learnings across marketing teams Senior Digital Marketing Strategist – Requirements Bachelor’s degree in Marketing, Business, or related field 7+ years of B2B digital marketing experience Strong expertise in ABM, digital campaign development, and marketing funnel strategy Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, or similar) Solid understanding of SEO, paid media, webinars, email, and web strategy Analytical, data-driven mindset with strong communication skills Passion for AI, innovation, and emerging digital marketing trends #J-18808-Ljbffr firstPRO, Inc
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