Multifamily Marketing Specialist

Our company is a vertically integrated multifamily owner-operator with a growing portfolio of garden-style communities across the Sunbelt and Southeast, seeking a results-driven Marketing Specialist to support marketing performance across its multifamily portfolio. This hands-on role owns paid digital campaign execution, portfolio marketing tracking, social media, online presence and performance analysis. The specialist partners with operations leadership, regional and onsite teams, and vendors to improve lead quality, leasing conversions, occupancy, revenue and return on marketing investment. Reports to: Director of Operations Schedule: Full-time, in office Travel: Occasional property visits Direct

KEY RESPONSIBILITIES

• Digital Advertising & Campaign Optimization
• Personally build, manage, budget and optimize Google Ads campaigns, including Search, Performance Max, Display and remarketing, across assigned properties.
• Build, manage and optimize Meta (Facebook and Instagram) ad campaigns, including audience targeting, creative testing, lead forms and retargeting.
• Manage keyword research, targeting, bidding, ad copy, landing-page coordination and conversion tracking; adjust spend based on results.
• Analyze and support SEO, SEM, email campaigns and paid internet listing service (ILS) placements.
• Evaluate campaign performance and recommend budget reallocations to improve cost per qualified lead, cost per lease and marketing ROI. Social Media
• Own the company's corporate social media presence: plan the content calendar, create and schedule posts, and grow engagement consistent with brand standards.
• Monitor property-level social media pages for activity, accuracy, brand consistency and response times; coach onsite teams and flag pages that need attention.
• Track social performance (reach, engagement, lead attribution) and report results alongside paid campaign metrics. Analytics, Reporting & Leasing Funnel
• Maintain the portfolio Marketing Tracker, dashboards and recurring property-level marketing performance reports.
• Monitor website traffic, engagement, lead sources, lead quality, cost per lead, cost per lease, tour conversion and lead-to-lease conversion.
• Use Google Analytics, Google Ads, Meta Ads Manager, CRM data, Excel and other reporting tools to identify trends, gaps and opportunities.
• Use AI tools to speed up report building, data summarization and campaign analysis while verifying accuracy before distribution.
• Analyze the full funnel from online inquiry through tour, application and executed lease; work with onsite teams to address conversion bottlenecks.
• Present concise, actionable recommendations to leadership and follow up on measurable results. Property Marketing & Occupancy Support
• Develop and update property-specific marketing plans based on occupancy, exposure, leasing velocity, budget and competitive conditions.
• Partner with regional leaders and leasing teams on traffic-building initiatives, leasing contests, promotions and occupancy improvement plans.
• Conduct market and competitor research, including pricing, concessions, advertising presence and positioning.
• Coordinate marketing activities for acquisitions, new property takeovers, repositioning and rebranding. Digital Presence, Brand & Reputation
• Audit and update property websites, ILS listings and Google Business Profiles for accuracy, consistency and effectiveness.
• Verify floorplans, pricing, specials, photography, hours, contact information and calls to action; identify website and listing improvements.
• Monitor online reviews and reputation trends; coordinate timely, professional responses and service recovery with property leadership.
• Create or coordinate flyers, digital assets, social media content, signage concepts and company marketing materials consistent with brand standards.
• Coordinate with website providers, listing partners, creative resources and other marketing vendors; monitor service quality, deliverables and spending.
• Work cross-functionally with operations, onsite leasing teams and leadership to prioritize needs and implement improvements.
• Manage multiple property requests and deadlines while maintaining accurate records and clear communication.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Analytics or a related field preferred.
• 2–4+ years of experience in multifamily marketing, digital marketing or marketing analytics; prior experience at a multifamily owner-operator or management company preferred.
• Demonstrated hands-on experience building and optimizing Google Ads campaigns; proficiency with Google Analytics and conversion tracking.
• Proficiency building and managing Meta (Facebook and Instagram) ad campaigns.
• Experience managing a company or brand social media presence and monitoring multi-location pages.
• Familiarity with AI tools (such as ChatGPT, Claude, Copilot or built-in platform AI features) for building reports, summarizing data and drafting content.
• Strong analytical skills with the ability to interpret marketing and leasing data and translate findings into practical actions.
• Experience with CRM platforms, marketing dashboards and Microsoft Excel; advanced Excel or data visualization skills a plus.
• Familiarity with multifamily property management platforms such as RealPage, Yardi, AppFolio or ResMan preferred.
• Knowledge of SEO, paid social, ILS advertising, website optimization and online reputation management.
• Strong written communication, organization, attention to detail and ability to manage competing priorities.

SUCCESS MEASURES

Performance will be evaluated through lead volume and quality, cost per lead, cost per lease, lead-to-tour and lead-to-lease conversion, campaign ROI, social media engagement and page health, digital listing accuracy, timely reporting, and contribution to property occupancy and revenue goals.

COMPENSATION & BENEFITS

• Base salary: $62,000–$80,000, depending on experience and certifications.
• Health, dental and vision insurance; paid time off and company holidays, subject to plan terms.
• Mileage reimbursement for approved property travel under company policy.

WORK ENVIRONMENT

Full-time, in-office position based in Dallas, Texas, with occasional travel to communities in the portfolio. This position requires close collaboration with corporate leadership, regional management and onsite teams. #J-18808-Ljbffr Confidential