Senior Strategic Marketing Specialist - NAM Retail

Build deep understanding of the commercial refrigeration market, including customer needs, value chain, competition, and regulatory trends. Develop market segmentation, quantify value drivers, and build compelling value propositions for target customer segments. Drive New Product Introduction (NPI) from ideation to execution, including commercialization planning and launch coordination. Act as the primary point of contact for OEM engagement and partnership development. Engage with customers, OEMs, industry experts, and market research to identify unmet needs and growth opportunities. Support development of business models and ecosystem strategies that enable scalable adoption of Solstice solutions. Collaborate cross-functionally (BD, R&D, TS, Regulatory, Sales, Product Management) to integrate voice of customer into strategy and execution. Monitor competitive landscape and market dynamics to provide actionable insights. Own content strategy and technical messaging, and coordinate with customer marketing and technical teams to translate technical insights into compelling customer-facing materials (e.g., case studies, publications, trade shows, conference presentations). Requirements Bachelor’s degree in engineering, Marketing, Business, or related field. 3+ years of experience in marketing, product management, or technical/commercial roles. Experienced working cross functionally and external stakeholders. Willingness and ability to travel (25–40%) for customer engagement, events, and industry participation. Experience in the refrigeration or HVAC industry (OEM, contractor, distributor, component supplier or consultant). Strong analytical mindset with ability to understand and communicate customer value, including ROI, CapEx, OpEx, and TCO considerations. Background in technical roles (application engineering, product engineering) or data/market analyst. Familiarity with New Product Introduction (NPI) processes, either through direct ownership or participation in cross-functional NPI projects. Familiarity with regulated markets/products and regulatory frameworks (e.g., SNAP, ASHRAE). Ability to operate in ambiguous, evolving market environments. Strong planning, execution and project management skills. A team player and builder. Effective communication skills with both technical and non-technical stakeholders. Core Competencies Demonstrates expertise in market analysis and product management within the refrigeration and HVAC industries, with a strong focus on New Product Introduction (NPI) processes and customer engagement strategies. Capable of translating technical insights into effective marketing materials and business models that drive customer value and adoption. #J-18808-Ljbffr Jobtailor