Sr Salesforce Administrator

JOB PURPOSE LP Sr. Salesforce Administrator plays a critical role in building and establishing a World Class field sales and marketing organization as part of a team dedicated to ensuring that we are maximizing efficiency and capitalizing on the full features and benefits of the CRM system based on various user group needs. This position will be part of the Sales Operations team and support/develop applications within the Salesforce.com (SFDC) platform. This position is a liaison between management, IT, marketing, and field sales as the dedicated administrator resource to manage all incoming needs from the field, solve user problems, and provide continued training and coaching that drives adoption and effective usage. This position takes the lead on all Salesforce.com projects, integrations, user training, and enhancements to the CRM system. KEY RESPONSIBILITIES Serve as lead administrator for all SFDC standard and custom objects: users, roles, profiles, groups, accounts, contacts, record types, sharing rules, picklist values, page layout customization, and others that are necessary to support vital functionality for users. Manage multiple record types and workflow processes for each user group unit within SFDC (Field Sales, AEC, National Accounts, Retail, Field Marketing, others). Maintain price book data integrity within SFDC across all businesses for accuracy in opportunity reporting. Manage input data governance in order to fulfill accuracy in measured metrics for each user group. Manage all security and data change rules for proper adherence, collaborating with IT as necessary. Create and update user profiles; add all new users and manage SFDC licenses. Collaborate with IT to make any enhancements to current organizational setup, security and production; assist with testing and documenting any changes. Manage the functionality of integrated business processes within SFDC (such as rebate/pricing program processes and lead generation work flows), and make recommendations and enhancements to these processes as determined through collaborative assessment and building consensus for changes necessary for accurate reporting and efficient functionality. Create and update reports and dashboards based on user group needs, including ad hoc reporting for management as needed. Collaborate with leadership across each business and within the field to understand output needs and design reports and data metrics as determined necessary for KPI report. Lead all improvements to SFDC system, serving as lead project manager with cross‑functional team and sales leadership. Serve as key liaison with Salesforce.com vendor management and stay on top of new offerings or enhancements offered by the platform. Proactively gather feedback from end users, seek out and identify system changes, and manage changes. Document all changes and inquiries from users in SFDC ticket system with proof of completion for audit purposes; manage prioritization of changes documented in the SFDC ticket system based on user need analysis and execute changes or escalates to IT for support. Design, create, and deliver SOPs on functionality and workflows to support rollout of training, system updates, and new capabilities within SFDC. TRAINING, ONBOARDING, AND COACHING Monitor user adoption of SFDC against expectations and proactively engage with users and user groups as determined to improve adoption and efficiency leveraging identified best practices. Create and administer training for end users on all Salesforce related items to enhance user adoption, productivity, and effectiveness. Lead SFDC champion user group committee for expanded field‑based training support, best practice communications, enhancement testing and launch, and adoption monitoring. Work closely with sales leadership to understand critical needs of the system as it supports our overall sales strategy and research, suggest, and implement changes to meet those needs. Responsible for communicating all system enhancements to sales department and ensuring proper documentation and training are implemented to support these enhancements. GENERAL EXPECTATIONS Communicate proactively and serve as critical liaison between all business teams, support vendors, and the field sales and marketing organization as it relates to SFDC. Actively participate on steering committee responsible for ongoing strategic initiatives related to SFDC expansion and enhancements. Perform all duties in accordance with safety rules and regulations. Perform other duties as necessary. QUALIFICATIONS Solid understanding of the organization’s business preferred. Computer proficiency in MS Office applications, SAP, and SFDC. Organized and detail oriented with strong communication and interpersonal skills. Self‑starter with strong problem‑solving skills. Ability to work both independently and as part of a team. Demonstrated experience in developing and delivering training. Comfort presenting to small and large group audiences. Ability to coach others and influence behaviors. EDUCATION Bachelor’s Degree in Business Administration or related fields. EXPERIENCE 5+ years Salesforce administration experience. SFDC administrator certification required. Or any equivalent combination of experience and training that demonstrates the ability to perform the key responsibilities of this position. WORK ENVIRONMENT Office environment. Up to 30% travel may be required for in‑field training, meetings, trade shows, seminars, and other activities determined necessary. #J-18808-Ljbffr