[US HQ] Senior Instructional Designer

Training Content Specialist

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past decade, we've grown from a single meal kit brand into a global food solutions group — the world's leading meal kit company, active in 18+ countries across 3 continents.

The HelloFresh Group includes HelloFresh, Green Chef, EveryPlate, Factor (ready-to-eat), Chefs Plate, and Youfoodz. Each brand serves a distinct audience but shares our commitment to making cooking accessible, sustainable, and delicious. Our distribution centers are the operational heart of everything we deliver — and the people who run them deserve world-class training.

We're building something new — a dedicated Training Content Team within the Global Value Stream organization, designed to transform how our DC associates learn, grow, and perform across all four of our US brands. This team will own the full lifecycle of operational training content: from converting legacy Google-platform materials into modern, multi-modal learning experiences, to building net-new content for evolving processes, to creating the visual training assets that make complex operations legible on the floor.

We are hiring one Training Content Specialist role to fill up to four positions on this team. Each specialist will be assigned a defined set of brands and operational domains based on their background and expertise — but all positions share the same responsibilities, standards, and mission. You will be responsible for some of the brands and domains listed below, not all of them.

Your assigned scope will be determined through the interview process. What stays constant across all positions: you will be translating complex operational processes into high-quality, accessible training content for our DC associates, using 360Learning as our primary platform, leveraging AI tools for production efficiency, and building materials that are visually clear, compliance-ready, and immediately useful on the floor.

Content Design & Development

• Own the full training content lifecycle for your assigned brand(s) and operational domain(s): needs analysis, content design, module development, review coordination, version control, and update cadence
• Convert existing Google Slides and Google Docs training materials into 360Learning-compatible eLearning modules, self-led courses, and trainer-led facilitation kits
• Build net-new training content from approved SOPs, reference guides, and process documentation — translating technical operational processes into accessible, engaging learning experiences for Tier 1 DC associates
• Develop content across multiple modalities: self-led async eLearning, trainer-led (ILT/VILT) facilitation kits, job aids, visual SOPs, equipment playbooks, and floor-accessible quick-reference materials
• Build content that works for a diverse, multilingual Tier 1 workforce — US workforce training materials are approved for multiple languages; bilingual English/Spanish scripting and layout is a current production priority
• Apply AI tools for content generation, video scripting, and media production; all specialists are expected to develop working fluency with the team's AI tool stack

Operational Expertise & SME Collaboration

• Develop working knowledge of your assigned brand's operational environment: production processes, equipment, food safety requirements, and the roles of the associates you're building training for
• Partner with subject matter experts — operations leads, sous chefs, CI managers, floor trainers, and quality teams — to ensure content accuracy, gather review feedback, and keep training current as processes evolve
• Conduct or support site visits to observe operational processes firsthand; content built from the floor out is more accurate and more trusted than content built from documents alone
• Serve as a responsive content partner when process changes, new equipment, or updated SOPs require rapid training updates — this team supports a network where menus change weekly and new processes launch on rolling schedules

Content Governance & Platform Collaboration

• Maintain brand-specific content libraries, version histories, and document numbering standards in alignment with the FLT Main Document Record governance framework
• Coordinate content review and approval workflows with designated operational stakeholders and approvers before any training is released
• Collaborate with the LMS team (LMS Manager and Associate) on content handoff: SCORM packaging, metadata standards, course upload readiness, and update requests — specialists are responsible for delivering content that is LMS-ready
• Contribute to the migration of legacy Google-platform content to 360Learning, maintaining status in the cross-brand content migration tracker

Depending on Your Assigned Scope, You May Also...

• Build and clear an active content gap backlog for high-priority operational areas — including WMS-based warehouse processes, kitchen equipment SOPs, and fulfillment assembly content for our Factor brand
• Own allergen-critical and organic-handling content that requires precision, compliance awareness, and coordination with FSQA teams
• Develop training for commercial kitchen and culinary production environments: cooking equipment, batch production, RTE food safety, recipe execution, and kitchen hierarchy workflows
• Build content for warehouse, inventory, and WMS-driven processes: receiving, putaway, cycle counting, work order management, staging, and RF scanner workflows
• Serve as a multimedia production contributor: video scripting and editing, screen capture, graphic design, and template development for shared use across the team
• Participate in or lead the research and adoption of AI-assisted content creation tools, helping establish team-wide production workflows

What You'll Bring: The Ingredients

Required for All Roles

• 2+ years of experience in instructional design, eLearning development, or training content creation — in a corporate, operations, manufacturing, or food production environment
• Demonstrated ability to translate complex operational or technical processes into clear, engaging, learner-centered content
• Experience producing training content in at least one modern format: eLearning modules (Articulate, 360Learning, or equivalent), video-based training, visual SOPs, or job aids
• Strong project management skills: ability to manage multiple concurrent content projects, meet deadlines, and communicate proactively when priorities shift
• Excellent written communication skills — you can write for a Tier 1 production associate and for a senior operations manager, and you know the difference
• Comfort working in a fast-paced, high-change environment where processes evolve faster than some content gets finished
• Ability to build effective relationships with operational SMEs who are not L&D professionals — you translate what they know into what learners need

Strongly Preferred

• Direct experience in food manufacturing, meal kit production, ready-to-eat/commercial kitchen operations, warehouse/fulfillment, or DC distribution — this is the hardest gap to close after hire, and we weight it heavily when evaluating candidates
• Food safety knowledge in any of the following areas: HACCP, FSMA, GMP, allergen handling, or RTE (ready-to-eat) food safety standards
• WMS system fluency — HighJump, Manhattan Associates, or comparable warehouse management system — especially valuable for candidates interested in warehouse and inventory content domains
• Culinary or commercial kitchen production background — especially valuable for candidates interested in kitchen and production content domains
• Bilingual English/Spanish — strongly preferred across all positions; US DC workforce training requires bilingual materials and this is an active production priority
• Multimedia production skills: video editing (Camtasia, Descript, Loom, or equivalent), screen capture, and graphic design — valued across all positions and essential for candidates interested in multimedia-focused scope
• Experience with AI-assisted content creation tools: script generation, video AI, 360Learning AI authoring, or equivalent
• Experience with 360Learning or a comparable LMS platform from a content authoring or course-building perspective

You Are Also...

• A learner yourself — you're curious about new tools, new processes, and new ways to make training more effective
• Comfortable on the production floor — you're willing to put on a hair net, walk the line, and understand how people actually do the jobs you're writing about
• Detail-oriented without being precious — you can produce high-accuracy compliance content and then pivot to building a quick-turn job aid the same week
• A team contributor — this is a collaborative team where specialists share templates, co-produce shared content, and support each