Manager, Website Personalization & A/B Testing

Overview Senior Technical Recruiter at TSR Consulting Services Location: Englewood Cliffs, NJ Job id : 83120 Team: Experience and Personalization within Digital Transformation Division We’re looking for a strategic, hands-on Manager of Website Personalization & A/B Testing to lead experimentation and optimization initiatives across e-commerce properties. This role will drive the end-to-end testing and personalization roadmap, leveraging the Web Personalization and Experimentation tool (Optimizely) to create high-impact, data-informed digital experiences. You’ll serve as the cross-functional facilitator of our test-and-learn culture, partnering closely with internal teams to surface insights, deliver continuous optimization, and scale learnings. Responsibilities Planning & Execution —Develop and manage a quarterly and annual testing and personalization roadmap aligned with business priorities, campaign moments, and seasonal cycles Execute ongoing personalized experiences across key touchpoints for priority customer segments Plan, build, and deploy A/B and multivariate tests, partnering closely with UX, analytics, product, content, and merchandising teams Monitor test performance daily and pivot strategies based on real-time insights and optimization opportunities Collaboration & Project Management —Serve as the internal subject matter expert and facilitator for web experimentation, partnering with cross-functional teams Drive intake and execution processes; collaborate on QA/UAT of new functionality, tests, or personalization campaigns Align closely with analytics and segmentation teams to ensure accurate targeting and measurement Insights & Optimization —Translate user behavior data, VoC inputs, and site analytics into actionable hypotheses Synthesize results into clear insights and business cases to support conversion rate optimization and retention goals Maintain a repository of learnings and develop dashboards to support team-wide visibility of progress and impact Collaborate with technical and analytics partners to ensure clean data capture and accurate attribution Explore new tools and personalization technologies, including AI-driven on-site experiences and guided selling enhancements Qualifications Required 5+ years of experience in website testing, personalization, or digital optimization (ideally within an e-commerce or DTC environment) Deep hands-on experience with Web Personalization and Testing tools (preferably Optimizely) Familiarity with digital analytics tools (e.g., Google Analytics) and experimentation frameworks Strong understanding of A/B and multivariate testing, segmentation, statistical significance, and performance measurement Excellent organizational and stakeholder communication skills; proven ability to drive cross-functional initiatives forward Experience developing and maintaining test roadmaps, documenting results, and scaling learnings across teams Nice to Have Proficiency in UX/design tools such as Figma for prototyping or collaboration Competency in creating business cases or financial impact modeling for optimization efforts #J-18808-Ljbffr TSR Consulting