CRM Manager

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a global company with products sold in over 200 countries and territories under brand names including Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello, as well as Hill's Science Diet and Hill's Prescription Diet. Colgate-Palmolive is a leading consumer products company serving hundreds of millions of consumers worldwide across four core businesses – Oral Care, Personal Care, Home Care, and Pet Nutrition. Our goal is to create products that improve the quality of life for our consumers worldwide and to offer programs that enrich communities. A career at Colgate-Palmolive provides global experience, challenge, and development opportunities in an environment that respects work/life effectiveness. Travel Required?: Travel - up to 10% of time Posting Start Date: 7/6/26 Hybrid No Relocation Assistance Offered Job Number#172983 - New York, New York, United States Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in many households worldwide. Summary As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign workstream for our Professional audience while scaling our overarching Consumer (CCX) & Professional (PCX) Growth & Intelligence program. You will report to the Sr. Director, DTC & Consumer Engagement, manage the Professional workstream, and help identify and activate synergies between professional and consumer audiences to drive advocacy, unified brand loyalty, and increased lifetime value in support of the company’s 2030 vision. Responsibilities Campaign Lifecycle Management: Plan, execute, and optimize professional audience touchpoints in email. Journey Development: Develop end-to-end professional journeys, including onboarding, clinical education, retention, and re-engagement tracks with the Professional Marketing team. Stakeholder Collaboration: Engage with the Professional Marketing team and coordinate with Legal, Regulatory, Global Technology, and Global Enterprise Oral Care to ensure alignment. Agency Management: Serve as the day-to-day point of contact for external agency partners; manage workflows, briefs, and timelines to ensure high-quality delivery, on-time execution, and budget alignment. Intelligence & Personalization: Support leveraging first-party data to build segmentation models and personalized activation programs for dental professionals. Performance Tracking: Monitor program health and provide data-driven insights; refine tactics to improve engagement and ensure CRM programs evolve with business needs. Cross-Channel Synergy: Identify opportunities where professional advocacy can drive consumer acquisition and create pathways between professional and consumer audiences. CDP Migration Project Lead: Own the migration of professional data into Data Cloud; direct agencies and technical teams to meet segmentation use cases, while collaborating with CCX and B2B leadership to harmonize data models. Tech Stack Optimization: Work with Global Technology and agencies to leverage CRM platforms (e.g., Salesforce Marketing Cloud, Data Cloud) to support engagement goals. Required Qualifications Education: Minimum of Bachelor’s Degree Experience: 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation, ideally in a high-volume or complex environment Preferred Qualifications MBA Strategic Mindset: Align CRM efforts with broader business goals and use data insights to inform decisions Technical Literacy: Proficiency with enterprise ESPs/CRMs (e.g., Salesforce Marketing Cloud) and understanding of data architecture, segmentation, and API integrations Collaborative Spirit: Ability to work across cross-functional teams to find common goals and drive efficiencies Resilient Problem-Solver: Maintain momentum amid shifting priorities or constraints Project Management: Strong organizational skills with ability to manage multiple programs and timelines Analytical Depth: Interpret performance data and translate insights into actionable recommendations Communication: Strong interpersonal skills for collaboration with internal teams and external agencies Work visa sponsorship is not available for this position. Applicants must be authorized to work in the U.S. on a full-time basis and must not require sponsorship to work legally in the United States. Compensation and Benefits Salary Range: $96,000.00 - $137,000.00 USD Pay is based on experience and location. Salaried employees may be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits include medical, dental, vision, basic life insurance, paid parental leave, disability coverage, participation in the 401(k) with company matching, and a minimum of 15 vacation/PTO days (hourly employees receive at least 120 hours) plus 13 paid holidays. Paid sick leave is determined by role and location and may be adjusted by policy or legislation. Our Commitment to Inclusion We are committed to an inclusive environment where everyone can be their authentic self, is treated with respect, and is empowered to contribute meaningfully. Equal Opportunity Employer Colgate is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete the accommodation request if needed. For additional Colgate terms and conditions, please click here. #LI-Hybrid #J-18808-Ljbffr