Senior Brand Manager

Legendairy Milk is an Austin-based, woman-founded, founder-led supplement brand built for women with products for breastfeeding, hair loss, hormone balance, hydration, and more! We also are the #1 Lactation Brand in the U.S., trusted by millions of moms for over a decade. We're looking for a phenomenal Senior Brand Manager to help shape the next chapter of our growth. As a fast-growing company that's also a category leader, we’re expanding our product portfolio, reaching new audiences, and creating new opportunities to serve women through every stage of life. This role requires a balance of strategic thinking, executional excellence, and strong cross‑functional leadership. What You'll Do Brand Strategy & Growth Lead the development and execution of brand strategies that drive awareness, customer loyalty, and long‑term business growth Translate category and consumer insights into meaningful positioning, messaging, and marketing strategies that differentiate our products in the market Identify emerging customer trends, market opportunities, and competitive shifts to help guide business decisions Partner closely with leadership to align brand initiatives with company goals and growth objectives Product Launches & Go‑to‑Market Leadership Own the go‑to‑market process for new product launches, partnering with Product Development, Creative, Growth, Sales, Supply Chain, and Customer Experience teams Develop launch strategies, messaging frameworks, campaign plans, and timelines that ensure successful execution Drive cross‑functional alignment and accountability throughout the launch process Ensure products are positioned effectively across all customer touchpoints Lead integrated omni‑channel marketing campaigns across social media, influencer marketing, email, retail and other key channels Collaborate with the Creative team to develop compelling campaign concepts and content that resonate with our audience Ensure consistent brand messaging and customer experience across all channels Evaluate campaign performance and identify opportunities to optimize future initiatives Serve as a strategic leader within the marketing team, helping elevate brand thinking and execution Build strong cross‑functional relationships across the organization to drive alignment and execution Process & Performance Design and improve marketing workflows, project management systems, and launch processes to increase team effectiveness Track and report on key marketing and business metrics, translating data into actionable recommendations Balance multiple priorities while maintaining strong attention to detail and executional excellence Bring a continuous improvement mindset to both brand‑building and operational processes What We're Looking For Experience 8+ years of progressive experience in brand management, marketing, or related roles Experience leading successful omni‑channel campaigns and product launches that delivered measurable business results Experience in CPG, health and wellness, e‑commerce, or retail brands strongly preferred Experience managing cross‑functional stakeholders Skills Strong strategic thinking and ability to connect brand initiatives to business outcomes Deep understanding of consumer insights, positioning, messaging, and brand development Excellent project management skills with the ability to manage multiple priorities simultaneously Strong analytical skills and comfort using data to drive decisions Exceptional cross‑functional collaboration AI‑fluent and curious about how emerging technologies can improve marketing effectiveness and team efficiency Ability to balance strategy with hands‑on execution Bonus Points Experience launching products in a fast‑paced growth environment Experience working with subscription, DTC, or omni‑channel brands Passion for women’s health, wellness, and mission‑driven brands Experience building marketing processes Are equally strategic and execution‑oriented Enjoy bringing order and clarity to complex projects Can influence without authority and build strong cross‑functional relationships Care deeply about both brand building and business performance Want to help create products and experiences that genuinely improve women’s lives Hybrid work environment (minimum 3 days in the office) Paid time off (PTO) and Sick Time Paid annual company holidays Medical, Dental, and Vision Insurance Employer matching 401K participation Product samples and discounts Opportunity to grow with a fast‑moving women’s wellness brand #J-18808-Ljbffr