Social Media Manager

Position Summary


Oversee the daily management and strategic growth of multiple social media accounts across various platforms for the Sandia Resort and Casino and the Pueblo of Sandia. The ideal candidate is a collaborative team player and a strategic thinker with a proven track record of managing and growing social media.


Our philosophy is built on the principles of integrity, fairness, collaboration, communication, and recognition for performance excellence. Meeting all performance standards leads to attracting and retaining a qualified workforce, provides opportunities for qualified team members, and contributes towards the ongoing success of the Pueblo of Sandia today and in the future.


Essential Duties and Responsibilities

1. Responsible for creating and updating graphic and video content for all digital social media and mobile app projects (e.g., Instagram, TikTok, Facebook, YouTube).
2. Creating, updating and supervising social media and mobile app postings throughout the digital and social media presence.
3. Partners with Marketing Manager for the creation of graphics and video content for social media projects such as posting content (text/images/video) from events as they happen or pre/post event messaging, updating mobile apps, digital promotional ads and online multimedia marketing materials.
4. Manages Sandia Resort & Casino Website and all digital and social media sites. Supports Sandia Pueblo website and social media (on an as needed basis).
5. Provides digital social media updates and oversees in-room experience in the hotel, spa, and golf venues.
6. Captures analytics of Social Media initiatives for reporting purposes.
7. Monitor platform analytics to track growth and engagement. Stay updated on emerging trends, platforms and technologies within social and digital marketing.

Additional Responsibilities

1. Create content that resonates with the interests of Sandia Pueblo and Resort & Casino audience and unique to the typical interactions of each channel.
2. Research current trends and audience preferences in order to create relevant content.
3. Facilitate and engage in online conversations with customers, including responding to queries or questions from customers.
4. Maintains and updates, as needed, Resort & Casino Mobile Application.
5. Measure, record and monitor SEO and performance of social media accounts.
6. Stay abreast of all the social media updates, modifications and emerging social media sites and trends.
7. Counsel co-workers on how to make use of social media with the highest success rate.
8. Develop and implement an optimal posting schedule, taking into consideration metrics and customer engagement.
9. Suggest and research new ways to attract or engage customers, including long- and short-form social media messages, promotions, contests or other methods.
10. Assists the marketing department managers with coordinating and attending promotions, entertainment, special events, etc. as needed.
11. Performs additional duties and responsibilities as necessary or assigned.

Key Performance Indicators


This position has Key Performance Indicators (KPI's) identified as a measurement of success. KPI's will be shared with all team members who work in this job title and feedback will be provided regarding the successful completion of the KPI's as part of the performance review process.


Knowledge, Skills, and Abilities

1. Strong business communications skills
2. Proven experience in reviewing and developing promotional materials and collateral
3. Strong track record of understanding market dynamics and responding in a pro-active manner to assure achievement of business objectives
4. Experience analyzing marketing programs, strategies and initiatives for recommendations on pricing and promotions
5. Ability to create effective internal and external working relationships
6. Ability to work a flexible schedule including nights, weekends and holidays
7. Ability to draft reports and give oral and written presentations
8. Knowledge of the casino entertainment industry
9. Experience with advertising and/or direct marketing campaigns
10. Experience with marketing promotions and/or special events.

Education and Experience


Required:

1. Bachelor's degree in marketing, Business, Advertising or related field and four (4) years' experience managing social media accounts professionally.
2. Proven experience collaborating with creative teams
3. Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.)
4. High level of familiarity with various social media spaces and trends
5. Familiarity with online marketing strategies and how to implement these strategies
6. Proven experience as a social media creator
7. Strong copywriting, grammar and visual storytelling ability

Preferred:

1. 4-8 years' experience in managing business social media presence
2. Proven Analytical, multitasking and communication skills
3. Proficiency in keyword research, SEO and Google Analytics
4. Working knowledge of online marketing channels and strategies
5. Working knowledge of social media audiences and marketing drivers for demographic/digital segmentation
6. Aptitude at delivering creative content (image, video and text)

License/Certifications/Registrations

1. Must be able to obtain and maintain the required Gaming License.
2. Must possess and maintain a valid, unrestricted New Mexico Driver's License.
3. Must be able to successfully pass a stringent background investigation.
4. Will require a pre-employment and random drug screening.

Physical Requirements/Working Conditions


The following selected physical activities are required to perform the essential functions of this position


Physical Requirement


Description


Balancing


Maintaining body equilibrium to prevent falling and walking, standing, or crouching on narrow, slippery, or erratically moving surfaces. This factor is important if the amount of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.


Crouching


Bending the body downward and forward by bending leg and spine.


Feeling


Perceiving attributes of objects, such as size, shape, temperature, or texture by touching with skin, particularly that of fingertips.


Finger Dexterity

Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.


Grasping


Applying pressure to an object with the fingers and palm.


Hearing


Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.


Kneeling


Bending legs at knee to come to a rest on knee or knees.


Lifting


Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles. (Up to 10 lbs.)


Pulling


Using upper extremities to exert force to draw, haul, or tug objects in a sustained motion. (Up to 10 lbs.)


Pushing


Using upper extremities to press against something with steady force to thrust forward, downward, or outward. (Up to 10 lbs.)


Reaching


Extending hand(s) and arm(s) in any direction.


Seeing


The ability to perceive the nature of objects by the eye.


Walking


Job requirements include, in the performance of duties, walking throughout the work area, on various work surfaces throughout internal or external locations.


Sitting


Particularly for sustained periods of time.


Standing


Particularly for sustained periods of time.


Stooping


Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.


Talking


Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

List Working Conditions Required:

1. Work hours subject to change with overtime work required to work various shifts, including weekends and holidays as needed. Must be able to work long hours.
2. Subject to public exposure including elevated noise levels, smoke, outdoor weather conditions.
3. Tasks may be performed on uneven, inclined, hard and soft carpeted floors, cement structures and surfaces.
4. Duties may involve walking, standing for long periods of time, sitting, and crouching.
5. Specific required movements include the following: • Trunk-bend, twist, rotate, push, pull, and carry. • Arms-reach, push, pull, lift, twist, and rotate. • Legs-lift, push, pull, twist, and rotate. • Hands-grasp, manipulate, bilateral coordination, overall and finger dexterity • Eye and hand coordination