Senior Product Marketing Manager

Summary of This Role We are seeking a dynamic and results‑oriented Sr. Product Marketing Manager to join the global Product Marketing team to support one of our key products – Genius, our flagship Point of Sale (POS) brand. As one of the fastest growing businesses in the company, our point of sale business is primed for growth at scale. Responsibilities Product Positioning and messaging – develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition, and industry. Effectively communicate the value of our product targeted for specific audiences. Go‑to‑market strategy – lead the development and execution of comprehensive go‑to‑market plans to drive product adoption and customer engagement. Sales enablement – responsible for creating sales enablement materials including, but not limited to, sales collaterals, demos, and sales tools to effectively communicate the product capabilities and benefits. Support the buyer’s journey for our inside and channel sales teams and enable them to drive success. Marketing campaigns – work with our revenue and partner marketing teams to support campaign initiatives that attract new customers. Experience with software applications and in‑app marketing is preferred. Be the voice of the customer – enable internal teams by being the internal voice of the customer. Minimum Qualifications Bachelor’s Degree. Relevant experience or degree in Marketing or an equivalent field from an accredited university. Relevant experience in lieu of a degree may be considered. Typically a minimum of 8 years of experience. Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor, or related payments industry, or a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment. Preferred Qualifications Master’s Degree. Marketing or equivalent field from an accredited university or MBA. Desired Skills and Capabilities Skills / Knowledge – Extensive experience and deep expertise that enable success in complex, difficult environments. Ownership of a function, major account, or matrix management responsibilities. Strong relationships, expansion of business through key initiatives, and leadership of matrix teams on complex projects. Job Complexity – Works on issues that impact design and selling success or address future concepts, products, or technologies. Builds formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects. Supervision – Exercises wide latitude in determining objectives and approaches to critical assignments. #J-18808-Ljbffr