Director, Product Marketing - DSP

Director, Product Marketing - DSP

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers' and publishers' growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today's consumers.

Overview of the role:

We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning that resonates with customers and differentiates our platform in a rapidly evolving market.

This leader will serve as the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. The role defines what we build, for whom, why it matters, and how it should be understood in the market — operating upstream of traditional sales enablement and ensuring that product and go-to-market decisions are anchored in real customer behavior and market dynamics.

In addition to commerce use cases, this role will own product marketing for app user acquisition, re-engagement, and retargeting, positioning these capabilities as foundational inputs to commerce and lifecycle outcomes — not standalone performance features. This is a highly visible leadership role responsible for shaping how our DSP is understood by customers, partners, and the broader industry.

This role is based in either our San Mateo, CA or New York, NY office and requires regular in-office presence. Occasional travel may be required for client meetings, industry events, and strategic partner engagement.

The impact you'll make:

Outside-In Market & Customer Insight (Foundational)

• Act as the voice of the customer for DSP-led commerce and app growth products.
• Build a deep understanding of:
  • Buyer motivations, constraints, and decision criteria
  • How commerce, performance, and retail media network (RMN) budgets are actually allocated
  • What customers say they want versus what they actually buy
• Use customer insight to:
  • Define ideal customer profiles (ICPs) and buying personas
  • Prioritize the highest-impact use cases
  • Pressure-test internal assumptions
  • Serve as the internal arbiter of market reality when perspectives diverge

Commerce Strategy & Narrative (Primary Ownership)

• Define what "Commerce in the DSP" means — including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs.
• Build and own the end-to-end commerce narrative, including:
  • Problem framing rooted in customer pain points
  • A clear value proposition tied to measurable business outcomes
  • A compelling articulation of why DSP-native commerce versus alternative solutions
• Ensure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture.

App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar)

• Own the product marketing strategy and narrative for:
  • App user acquisition
  • User re-engagement
  • Retargeting and lifecycle marketing
• Position these capabilities as inputs into commerce and lifecycle outcomes — such as conversion, repeat purchase, and lifetime value (LTV) — rather than isolated performance tactics.
• Define ICPs, buying triggers, and success metrics for growth and performance marketers.
• Ensure consistent storytelling across full-funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.

Ecosystem Depth

• Lead product marketing strategy across the broader ecosystem, supporting DSP-led commerce and growth.
• Run product marketing initiatives for third-party DSP integrations and strategic platform partnerships.
• Own product marketing engagement with marquee measurement and attribution partners, ensuring alignment between product capabilities, performance insights, and customer value.

Product GTM & Launch Strategy

• Own PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies for commerce and app growth products.
• Demonstrate the ability to execute both product-led growth (PLG) and sales-led growth (SLG) motions.
• Partner closely with Product to drive a working-backwards approach, including:
  • Validating ICP and buyer needs before build
  • Defining success metrics that customers genuinely care about
  • Influencing roadmap prioritization using market insight
• Drive event-led and moment-led launches with clear strategic intent, ensuring launches are timely, differentiated, and outcome-driven.

Cross-Functional & Team Leadership

• Act as the product marketing leader for the DSP commerce and app growth domain, working closely across Product, Marketing, Sales, and Business leadership.
• Build and mentor product marketers focused on outcome-driven, market-first product marketing practices.
• Serve as a strategic thought partner to senior leadership on:
  • Where commerce and app growth should be positioned within the DSP strategy
  • Where investments should be prioritized
  • Where capabilities do — and do not — create meaningful customer value

The experience we need:

• Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
• Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
• Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made
• Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
• Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy
• Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches
• Experience executing both PLG and SLG go-to-market motions in high-growth technology environments
• Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives
• Experience building and mentoring product marketing talent and establishing scalable product marketing practices
• Comfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essential

What sets us apart?

Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.

At InMobi, you'll be surrounded by people who…

• Think big and act fast: We're entrepreneurial, thrive in ambiguity, and love solving high-impact problems
• Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential
• Own their outcomes: We take responsibility, make bold decisions, and execute with confidence
• Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility
• Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren't afraid to take smart risks

Award-winning culture, best-in-class benefits

Our compensation philosophy enables us to provide a competitive salary that drives high performance while balancing business needs and pay parity. We determine compensation based on a wide variety of factors, including role, nature of experience, skills, and location.

The base salary (fixed) pay range for this role would range from $206,500 – $275,000 USD (min to max of base salary pay). This salary range is applicable to our offices located in California and New York*. In addition, an InMobian may also receive variable pay in the form of an annual variable bonus or quarterly variable bonus/sales incentive, as deemed per policy, in addition to fixed compensation.

*Our ranges may vary based on