Vice President, Marketing & Communications

Job Description

We're seeking a future team member for the role of Wealth Marketing Programs Manager to join our Wealth Management Product Marketing team. This role is located in New York City.

In this role, you'll make an impact in the following ways:

• Support the planning and execution of strategic and always-on BNY Wealth marketing campaigns focused on investment management and wealth planning for ultra-high-net-worth, family office and institutional client segments.
• Develop and execute strategic and measurable marketing programs that help drive sales qualified leads (SQLs), support assets under management growth, improve prospecting program effectiveness, and increase content engagement.
• Manage client experience/lead gen initiatives, such as the ongoing Thank You Program.
• Support BNY Investments & Wealth budget management and other key initiatives.
• Apply a client-needs-based approach to marketing, helping identify effective campaign opportunities and contributing to commercial outcomes through relevant, high-performing content.
• Partner with colleagues, business stakeholders and external partners to help ensure programs align with business priorities and strategic objectives.
• Monitor market trends and the competitive landscape, and provide insights and recommendations to help differentiate the firm's offerings.
• Support the Wealth Content Director and Product Marketing leads in curating content for the public wealth management website, helping ensure content remains timely, relevant and aligned to key themes.
• Track campaign performance and contribute ideas for optimization, including testing new formats, channels, and approaches to improve engagement and results.
• Help manage timelines, approvals, and cross-functional coordination to ensure campaigns are delivered accurately and on schedule.

To be successful in this role, we're seeking the following:

• Bachelor's degree or equivalent combination of education and experience required.
• 5-7 years of marketing experience, preferably within financial services, wealth management, private banking, asset management, or a related industry.
• Familiarity with wealth management and private banking clients, with knowledge of ultra-high-net-worth audiences

About Us

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

About the Team

At BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn

Here's a few of our recent awards:

• America's Most Innovative Companies, Fortune, 2025
• World's Most Admired Companies, Fortune 2025
• "Most Just Companies", Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting.


Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee's eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, the employee will be in an "at will" position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.