Digital Content Specialist

Why Work at Rehlko Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life. Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands. Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter. At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future! What We Offer At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide: Competitive compensation and benefits Work-life flexibility Recognition and rewards Development and career opportunities A safe and inclusive workplace Why You Will Love this Job The Digital Copywriter and Content Specialist is responsible for creating compelling, customer‑focused digital content that elevates brand presence, supports marketing initiatives, and drives engagement across digital channels. This role develops written assets such as website copy, blog articles, email content, social media posts, and press releases. The ideal candidate combines strong writing skills with an understanding of SEO/GEO/AI, digital marketing best practices, and audience insights. Specific Responsibilities: Write clear, engaging, and on‑brand content for websites, landing pages, blogs, emails, social media, press releases, digital ads, and other digital touchpoints. Create content that aligns with brand voice, style guidelines, and business objectives. Develop long‑form and short‑form content tailored to specific campaign goals and audience needs. Optimize content for SEO/GEO using keywords, metadata, and best practices. Collaborate with designers, digital marketers, and product teams to refine messaging and improve content performance and layout presentation Partner with marketing stakeholders to understand campaign goals and translate them into digital content. Work closely with Content Strategist to support content planning, calendar management, and publication schedules Create content testing plans and interpret analytics and adjust content accordingly This role will report to the Director of Lead Generation for the Home Energy business This role will work closely with the Home Energy Content Strategist on strategic messaging and tactics This role will partner closely with the consumer advertising team and digital experience team to ensure the content is written and designed to achieve business goals with respect to lead generation, website experience and optimization, and email communications Requirements: Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience). 3–5+ years of experience writing digital content for brands, agencies, or publishers. Exceptional writing, editing, and storytelling skills with a strong portfolio. Knowledge of SEO principles and content optimization techniques. Familiarity with CMS platforms, social tools, and marketing technology. Ability to multitask and meet deadlines in a fast‑paced environment. Strong collaboration and communication skills. Applicants must be authorized to work in the US without requiring sponsorship now or in the future. The Salary range for this position is $66,300.00-$83,500.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. About Us Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!? Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws. Americans with Disabilities Act (ADA) It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact View email address on click.appcast.io. Rehlko is an equal opportunity/affirmative action employer. Our Values Curiosity – Seek, learn, share Trust – Go farther together Pace – Focus to go faster Excellence – Find the win every day Don't see the dream job you are looking for? 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