Paid Social Media Manager

Wellness CPG Brand is looking for a highly analytical, execution-focused Paid Social Media Manager to lead the strategy, execution, optimization, and scaling of paid social campaigns across a global direct-to-consumer business. This is a hands-on media buying role for someone who is comfortable inside ad platforms and knows how to turn performance data into scalable growth. In this position, you will manage campaigns across Meta, TikTok, Snapchat, LinkedIn, X, and emerging channels, with ownership from planning through reporting. You’ll partner closely with creative, influencer, digital, and e-commerce teams to build high-performing campaigns that drive customer acquisition, revenue, and efficiency across key global markets. What You’ll Do Own the day-to-day management of paid social acquisition campaigns across Meta, TikTok, and emerging social platforms. Build, launch, and optimize campaigns directly within platform ad managers. Develop campaign structures, audience strategies, and budget allocations aligned with business goals and performance targets. Manage pacing, budget distribution, bidding strategies, and spend efficiency to maximize results. Monitor campaign performance daily and proactively identify opportunities for improvement. Partner cross-functionally to align paid social initiatives with marketing priorities, product launches, and promotional strategies. Create detailed creative briefs based on audience insights, campaign goals, and performance data. Collaborate with creative and influencer partners to develop paid social assets that drive engagement, conversion, and acquisition. Analyze creative performance and recommend new concepts, formats, messaging, hooks, and offers. Build and maintain structured testing roadmaps to generate clear, actionable learnings. Develop audience segmentation strategies across prospecting, retargeting, and retention efforts. Use first-party data, platform audiences, lookalike modeling, and advanced targeting tools to scale acquisition efficiently. Design and execute A/B tests across audiences, creative, placements, bidding strategies, landing pages, and objectives. Own reporting and performance analysis across platforms, translating data into insights and strategic recommendations. Leverage AI tools and emerging technologies to improve ideation, reporting, workflow automation, performance analysis, and campaign optimization. What You’ll Bring 4–6 years of hands-on paid social media buying and campaign management experience, ideally within a high-growth DTC e-commerce brand. Proven success managing meaningful monthly ad budgets and delivering measurable business results. Strong experience with TikTok Ads Manager and deep expertise in Meta Ads Manager. Strong understanding of customer acquisition, attribution, conversion optimization, full-funnel marketing, and performance measurement. Experience with analytics and attribution platforms such as Northbeam, Triple Whale, Google Analytics 4, or similar tools. Experience with Shopify; familiarity with server-side tracking solutions such as Elevar is a plus. Strong analytical, project management, communication, and cross-functional collaboration skills. Experience managing campaigns across multiple international markets is highly preferred. Familiarity with AI tools and automation workflows for marketing is strongly preferred. Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred. #J-18808-Ljbffr