Manager, Integrated Media

About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. Overview Go Fish is seeking a Manager, Integrated Media to lead the day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients. In this role, you’ll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments are driving meaningful performance. You’ll work closely with client and internal teams to develop recommendations, communicate insights, solve performance challenges, and identify opportunities for growth. You’ll also play an important role in developing junior team members, improving account workflows, and ensuring work is delivered accurately, strategically, and on time. This role is ideal for someone who has strong hands‑on media experience and is ready to take full ownership of assigned accounts, campaigns, and client workstreams. What You’ll Do Media Strategy & Planning • Lead the development of integrated media plans based on client business goals, audience insights, market conditions, budgets, and performance objectives. • Translate client needs into clear media objectives, channel strategies, audience recommendations, investment approaches, and key performance indicators. • Develop recommendations across paid search, paid social, programmatic, display, video, streaming, direct media, and other applicable channels. • Determine the appropriate role of each channel within the broader customer journey and integrated media strategy. • Conduct and apply audience, industry, competitive, geographic, and platform research to strengthen recommendations. • Develop media budgets, flowcharts, campaign timelines, investment scenarios, and tactical plans. • Evaluate tradeoffs across reach, frequency, efficiency, scale, timing, audience quality, and available budget. • Present media plans and recommendations clearly to internal teams and clients. • Adjust plans based on performance trends, changing client priorities, market conditions, and new opportunities. • Support annual planning, quarterly planning, campaign planning, and new-business efforts as assigned. Activation & Execution • Own the successful activation and ongoing management of integrated media campaigns across assigned accounts. • Translate approved media strategies into clear activation plans, platform requirements, budgets, timelines, and team assignments. • Oversee campaign setup, trafficking, launch, pacing, maintenance, and quality assurance. • Ensure campaign execution aligns with approved strategy, client expectations, platform best practices, and agency processes. • Review campaign settings, budgets, targeting, tracking, creative, naming conventions, and supporting documentation for accuracy. • Manage media vendors, publishers, and platform partners as applicable. • Troubleshoot complex campaign, delivery, tracking, and operational issues. • Anticipate executional risks and establish clear action plans before timelines or performance are affected. • Ensure campaign documentation, optimization records, budget trackers, and planning materials remain current and accurate. • Identify workflow inefficiencies and recommend process improvements that strengthen quality and scalability. Optimization & Performance • Own day‑to‑day campaign performance across assigned accounts and ensure activity remains aligned with client goals. • Analyze performance across channels, audiences, platforms, placements, creative, geographies, and stages of the customer journey. • Develop and implement optimization strategies designed to improve efficiency, effectiveness, scale, and business impact. • Make informed decisions related to budgets, bids, targeting, frequency, placements, creative rotation, channel allocation, and investment levels. • Identify performance challenges, develop hypotheses, and create clear action plans. • Lead structured testing across audiences, creative, platforms, placements, bidding approaches, and media tactics. • Evaluate test results and apply learnings to future campaign decisions. • Proactively identify opportunities to scale successful strategies or reallocate investment. • Distinguish between normal performance fluctuation and issues requiring immediate intervention. • Communicate performance risks and opportunities clearly, including the likely impact and recommended response. Measurement & Analysis • Lead recurring and ad‑hoc campaign analysis across assigned accounts. • Ensure reporting accurately reflects performance, pacing, goals, and relevant business context. • Translate campaign data into clear insights, implications, and actionable recommendations. • Explain what happened, why it happened, what it means for the business, and what the team should do next. • Connect media performance to client objectives, customer behavior, lead quality, sales activity, revenue, or other available business outcomes. • Define appropriate success metrics and support the development of campaign benchmarks and performance targets. • Partner with analytics and measurement teams to address tracking, attribution, reporting, and data‑quality needs. • Identify gaps in available data and recommend ways to improve measurement. • Support the design and evaluation of campaign tests, lift studies, incrementality efforts, and attribution approaches. • Ensure performance narratives are consistent across dashboards, reports, presentations, and client conversations. Client & Business Impact • Serve as a primary day‑to‑day media contact for assigned clients. • Build a strong understanding of each client’s business model, industry, audience, competitive landscape, priorities, and growth objectives. • Lead media‑related portions of client meetings, performance reviews, planning discussions, and strategic presentations. • Explain media recommendations, performance results, and optimization decisions in clear business language. • Build trust by communicating proactively, setting realistic expectations, and following through on commitments. • Identify client concerns, risks, and opportunities early and work with internal leaders to address them. • Recommend shifts in strategy or investment when client goals, market conditions, or performance change. • Identify opportunities to expand media support, test new solutions, or improve the overall client relationship. • Ensure media activity remains aligned with the client’s broader marketing and business priorities. • Contribute to client retention and growth through strong strategic leadership and consistent delivery. Integrated Collaboration • Partner closely with Client Strategy, creative, analytics, organic, web, and other agency teams. • Lead internal media discussions and ensure all stakeholders understand campaign goals, strategy, responsibilities, timelines, and dependencies. • Connect media performance with creative, messaging, landing‑page experience, audience strategy, analytics, and broader marketing activity. • Provide clear media direction and requirements to internal teams. • Coordinate cross‑channel recommendations to ensure individual tactics work together rather than operating in isolation. • Incorporate insights from other disciplines into media planning and optimization decisions. • Resolve workflow, communication, and ownership gaps across teams. • Ensure relevant performance insights and client context are shared with the appropriate stakeholders. • Contribute a media perspective to broader account planning and business discussions. Team Leadership & Development • Provide day‑to‑day guidance, coaching, and oversight to Coordinators and Sr. Coordinators. • Delegate work based on account needs, team capacity, skill level, and development goals. • Review team deliverables and provide clear, constructive, and timely feedback. • Help junior team members strengthen execution, analytical thinking, client communication, and strategic understanding. • Establish clear expectations, priorities, deadlines, and ownership across assigned workstreams. • Support onboarding and training for new team members. • Create opportunities for junior team members to expand their skills and take on greater responsibility. • Monitor team workload and raise resourcing or capacity concerns proactively. • Model accountability, organization, collaboration, and solutions‑oriented leadership. • Contribute to performance feedback and development planning for junior team members. • Create an environment where questions, learning, accountability, and continuous improvement are encouraged. Platforms, Innovation & Industry Expertise • Maintain strong working knowledge across the media platforms, tools, and technologies used by assigned accounts. • Stay informed on platform changes, audience capabilities, privacy developments, automation, AI, measurement shifts, and emerging media opportunities. • Evaluate new platform features, vendors, tactics, and technologies based on client relevance and potential business impact. • Recommend and lead appropriate platform, audience, creative, or channel tests. • Develop deeper expertise in one or more media areas while maintaining strong integrated knowledge across channels. • Share platform updates, industry trends, and relevant implications with clients and internal teams. • Build relationships with platform representatives, vendors, and media partners. • Contribute to the development of agency best practices, playbooks, training materials, and point‑of‑view documents. • Apply innovation thoughtfully, with clear goals and measurement plans rather than adopting new capabilities without strategic purpose. What You Bring • 3–5 years of experience in media, marketing, advertising, analytics, or a related field. • Hands‑on experience planning, activating, optimizing, and analyzing paid media campaigns. • Agency experience managing multiple clients or complex account responsibilities. • Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience. • Strong understanding of integrated media strategy, campaign execution, performance optimization, and measurement. • Experience across multiple media channels, with deep working knowledge in at least one area. • Proven ability to translate business goals into actionable media recommendations. • Strong analytical skills and the ability to turn campaign data into clear insights and decisions. • Experience presenting campaign performance, media recommendations, and strategic thinking to clients. • Ability to independently manage account priorities, deliverables, budgets, and timelines. • Strong written and verbal communication skills. • Experience guiding, reviewing, or mentoring junior team members. • Ability to identify risks, solve problems, and make decisions with limited oversight. • Strong attention to detail without losing sight of broader strategic objectives. • Ability to operate effectively in a fast‑paced, collaborative, and evolving agency environment. • High level of accountability, ownership, professional judgment, and integrity. What Success Looks Like • Assigned accounts have clear media strategies that align with client business goals and audience needs. • Campaigns are launched accurately, managed proactively, and optimized based on performance and business impact. • Performance concerns are identified early and addressed with clear, thoughtful action plans. • Reporting and client communication consistently provide insight, context, and recommendations. • Clients view you as a knowledgeable, reliable, and solutions‑oriented media partner. • Media plans demonstrate integrated thinking rather than a collection of disconnected channel tactics. • Junior team members receive clear direction, useful feedback, and meaningful development opportunities. • Account workflows are organized, responsibilities are clear, and deadlines are consistently met. • Internal teams trust you to lead assigned media workstreams with limited oversight. • New opportunities, tests, and strategic improvements are identified proactively. • Your work contributes to client retention, account growth, and stronger business outcomes. Bonus Qualifications • Experience managing or mentoring direct reports. • Experience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and/or traditional media. • Experience developing integrated media plans across multiple stages of the customer journey. • Familiarity with demand‑side platforms, ad servers, media planning tools, reporting platforms, or data‑visualization solutions. • Experience with Google Analytics, attribution platforms, incrementality tools, or advanced measurement approaches. • Experience with campaign tracking, tagging, conversion setup, and troubleshooting. • Advanced Excel or Google Sheets skills, including formulas, pivot tables, data analysis, and budget management. • Experience supporting pitches, proposals, annual planning, or account‑growth opportunities. • Relevant media and platform certifications. • Experience creating team processes, training materials, or media best‑practice documentation. #J-18808-Ljbffr