Principal Strategist - Growth and Acquisition Media

Job Description

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

 

This role serves as the primary subject matter expert for acquisition marketing strategy across DISH TV and Sling TV, focusing on the high-level, hands-on orchestration of a complex paid media ecosystem. You will solve the challenge of balancing diverse tactics—including OTT, Search, Social, and Affiliate channels—to acquire net-new profitable subscribers at an optimal cost. As a high-impact individual contributor supporting the Head of Media, this position ensures that integrated media projects are executed with precision to drive sustainable, long-term growth.

 

What Success Looks Like (Objectives)

• Drive the strategic acquisition of DISH and Sling subscribers across all paid product lines with a singular focus on net-new, profitable growth
• Support the development of annual and quarterly media budgets by providing data-backed evaluations of channel performance to lower acquisition costs
• Execute the deployment of multi-channel campaigns, including broadcast and performance digital, ensuring a unified and effective market presence through rigorous project management
• Partner with cross-functional teams including Brand, Finance, and MarTech to align media tactics with product roadmaps and financial targets
• Optimize the total media mix by leveraging econometric modeling and incrementality testing to improve overall business health and return on investment
• Apply AI-driven capabilities like DCO and personalization to translate performance data into high-converting creative strategies that maximize ROMI

Skills, Experience and Requirements

Core Skills and Competencies (What you’ll bring)

• Expert-level proficiency in the end-to-end management and optimization of paid media campaigns across a diverse ecosystem of digital and traditional channels
• Critical experience in growing subscriber bases for entertainment or subscription-based businesses with an emphasis on profitable acquisition costs
• Advanced analytical capability to interpret attribution data, ad-serving metrics, and third-party measurement platforms to provide high-stakes investment recommendations
• Exceptional communication and influence skills required to drive alignment across complex internal organizations and present campaign strategies to executive leadership
• AI literacy and application skills to leverage automated bidding, audience modeling, and creative optimization tools for maximum marketing efficiency
• Demonstrated ability to manage external agency partners and vendors effectively, ensuring execution strategies hit specific business goals with minimal daily oversight

Minimum Requirements

• Minimum Education: Bachelor’s degree from a 4-year university or equivalent combination of education and experience (MBA preferred)
• Minimum Experience: 8+ years of experience leading cross-functional media or marketing campaigns in high-velocity, results-driven environments
• Required Technical Skills: Direct, hands-on experience with:
• Key marketing platforms (Google Search, Bing, META, major DSPs)
• Attribution and ad-serving partners (e.g., Kochava, Impact, Flashtalking)
• Econometric modeling (MMM) and incrementality testing frameworks

 

Visa sponsorship not available for this role

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

 

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

 

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

 

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on ziprecruiter.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)