Business Analyst, Fan-Based Marketing

Job Summary Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. Live Nation Media & Sponsorship creates strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. About the Team The fan experience is constantly evolving. People don’t go to concerts just to hear their favorite artists play their favorite songs. They go to fully immerse themselves in a truly unique “moment in time” experience; one that will never be repeated again. At Ticketmaster and Live Nation, we are charged with helping create that experience, making it memorable to each and every fan in its own unique way. The Fan-Based Marketing team’s mission is to enable marketing teams across Live Nation to deliver targeted messaging based on real-time data signals that delight and reward fans. Role Across the Live Nation and Ticketmaster ecosystems, our fans are coming to expect a better, more personalized experience. We are looking for a strong Business Analyst to help us grow our Fan-Based Marketing capabilities. This person will be responsible for audience planning and sizing, campaign and audience monitoring, and performance reporting. The ideal candidate will be an accomplished professional who possesses the passion, experience, skills and abilities to help support our expanding marketing reach. Responsibilities Be an expert in our fan data, helping to identify and fill data gaps, using internal resources and outside vendors. Create and maintain live analytics reports and dashboards to provide insight into the performance of campaigns to stakeholders. Conduct in-depth marketing analysis efforts to provide insight into new business opportunities; present findings and make recommendations to stakeholders. Support data-related problem-solving and product development efforts by the Fan-Based Marketing team. Model and size audiences relevant to support campaign objectives. Collaborate with division Business Analysts, Data Services and other functional teams as needed to understand the impact of analysis across multiple areas of the business. Required Skills 2+ years of experience in marketing analytics, data analysis, or related field. Proficiency in SQL, including joins, aggregation, and nested queries. Strong statistical knowledge, with experience in hypothesis testing, regression analysis, and A/B testing methodologies. Experience with data visualization and presentation of analysis and findings. Exceptional quantitative, analytical and problem‑solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders. MS Excel proficiency, including lookups, pivot tables, and complex formulas. Detail‑oriented with strong time management and organizational skills. Proactive and intellectually curious. Demonstrated ability to learn new skills and familiarize oneself with new software and technologies. Strong communication skills, including the ability to communicate findings to a wide audience. Preferred Skills Understands data ETLs, transformations and pipelines. Experience working with digital marketing and customer data in an environment like Databricks. Proficiency with Python or R for data analysis. Experience with business intelligence tools such as Tableau, Power BI, or Domo. Experience with marketing automation tools and customer data platforms. Benefits & Perks Health: medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA). Personal: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days. Wealth: 401(k) program with company match, stock reimbursement program. Family: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support. Career: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment. Others: Volunteer time off, crowdfunding match. Compensation The expected compensation for this position is: $88,000.00 USD - $110,000.00 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience. Equal Employment Opportunity Live Nation is an equal opportunity employer. We hire and promote employees based on their experience, talent, and qualifications for the job and do not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and/or applicable laws in other areas. Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process. #J-18808-Ljbffr Live Nation Worldwide, Inc.