Manager, Off-Road Racing and Product Marketing

Job-ID: 69133Category: Marketing & SalesLocation: Allen Park, MI, United StatesWorkplace: HybridSchedule: Full timePosted: 2026-10-29We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.Racing is where our story began.In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.Our mantra: Race to win, engineer to lead.If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.In this position...We seek an experienced leader that is well-versed in motorsport marketing with the ability to activate at off-road races and shape production car development.You will lead all Ford Racing marketing off-road racing and product initiatives ensuring our racing DNA flows through all activations, production car strategies & communications.Strong planning, organizational and leadership skills will be required in managing a team of 4 reports and multiple agency relationships to ensure success of the Raptor product line and marketing initiatives across all off-road racing including Dakar, Baja 1000, King of the Hammers, WRC and others. QualificationsYou'll have...Bachelors degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering or equivalent combination of relevant education and experience.At least 10 years experience in a Marketing or automotive Product role with at least 5 years of direct off-road marketing experienceAt least 5 years experience in a manager role overseeing direct reports and external communications agency partnersStrong organizational skills and ability to distill complex topics into focused, powerful recommendations/presentationsPositive attitude and enthusiastic approach to barriers and uncertainty – curiosity and passion for “figuring things out”Team-oriented mentality that seeks to build strong, collaborative and lasting relationships with internal stakeholders and external partnersFlexibility for frequent travel to key races/activationsUnderstanding and experience with unique, rugged environments in which off-road racing takes place and ability to personally navigate the physical & logistical aspects of thisEven better, you may have...Masters degree or higher in Marketing, Advertising, Communications, Automotive Design/EngineeringExperience in automotive product planning/developmentHands-on off-road hospitality/activation experienceDirect agency experience in developing on-site activations and communicationsYou may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:Immediate medical, dental, vision and prescription drug coverageFlexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and moreFamily building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and moreVehicle discount program for employees and family members and management leasesTuition assistanceEstablished and active employee resource groupsPaid time off for individual and team community serviceA generous schedule of paid holidays, including the week between Christmas and New Year’s DayPaid time off and the option to purchase additional vacation time.This position is leadership level 5 and ranges from $141,700-$268,300.Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.For more information on salary and benefits, click here: Visa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call View phone number on click.appcast.io.This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid#FR1 #LI-MK2ResponsibilitiesWhat you'll do...Oversee all off-road racing marketing initiatives and Raptor products – intimately involved in cycle planning & internal engineering/competition relationshipsPrioritize amplification of specific race series and races for creating maximum value in shaping Ford Racing as an enthusiast brand (Own Off-Road) and winning enthusiast customersLead development of the Raptor brand (positioning, product content & on-vehicle brand expression), coordinating with Brand Manager, under the Ford Racing bannerLead all off-road race operations and series/partner/driver relationships including hospitality & fan engagementPrioritize most important annual off-road topics & work streams for driving product and brand passionCoordinate with Brand Manager on all branding topics including livery, licensing and merchandise topicsLeader of all off-road race operations and series/partner/driver relationshipsPlan, manage and forecast budget utilization across all on-road race series/activationsCoordinate with Content Manager on all media & content topics (website, digital, social, long-form storytelling, etc.)