Brand Marketing Manager
Blue Monkey Tropical Collection
Job Description
Job Description
Brand Marketing Leader - Blue Monkey
Position Location: Boston, MA
Position Summary
Blue Monkey is seeking an experienced CPG F&B Brand Marketing professional to own brand strategy and demand generation across its full portfolio. Reporting to the CEO with exposure to the sponsor and Board, this leader will hold a seat on the leadership team and operate in a lean, fast-moving, high-growth environment.
Key Responsibilities
- Develop and lead integrated marketing strategies that drive brand awareness, trial, and repeat purchase, translating consumer insights, category trends, and data into actionable plans
- Own total-market brand strategy and positioning across multiple brands, categories, and aisles across all retail formats
- Lead consumer insights initiatives, including consumer panel work, new-flavor feedback testing, and eye-tracking research
- Translate brand, trade, and consumer insights into a clear product-innovation pipeline to identify the next flavor, timing, and go-to-market strategy
- Build and manage organic, brand-aligned social content by applying brand-book standards
- Manage retail media programs across key e-commerce and retail platforms
- Own campaign and launch execution end-to-end—concept through launch, optimization, and reporting
- Manage external creative, media, content, other agencies/vendors
- Analyze performance metrics and stay close to the market to optimize for impact and ROI
Minimum Requirements
- 5-10 years of CPG F&B marketing with large/established brand pedigree
- Product innovation execution/development
- Management of external marketing agencies
- Managed campaigns across digital, retail, and/or field marketing
- Fluency with syndicated data tools: SPINS, Nielsen, or Circana
- Greater Boston-based and willing to be onsite 3+ days/week
- Willingness to travel up to 25% within North America as needed
Nice to Haves
- A career mix spanning both startup/emerging brands and large CPG
- National retail account management
Vacancy posted more than 2 months ago
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