Marketing and Communications Manager

Description

Position Summary

This position will contribute to the voice and soul of the Jax Riverfront Alliance and strengthen our relationship with the community. The Marketing & Communications Manager will serve as the JRA's inaugural brand steward, storyteller, and media liaison, leading initiatives that elevate visibility, promote events and programming, grow audiences, increase awareness, and deepen community engagement. This role collaborates closely with community partners to develop and implement a comprehensive marketing and communications strategy that supports JRA's strategic priorities while cross-promoting riverfront activations and events. This is a unique opportunity for a creative and strategic professional who enjoys both building big-picture plans and rolling up their sleeves to execute them. It is especially well-suited for someone eager to contribute to the growing momentum and transformation of Downtown Jacksonville.

Essential Duties and Responsibilities
• Serve as the JRA's primary marketing strategist, brand steward, and content creator.
• Develop and implement a comprehensive communications and marketing plan aligned with the JRA's strategic goals and priorities.
• Work cross-functionally with internal and external stakeholders to amplify institutional messaging.
• In partnership with colleagues and vendors, research, fact-check, write, design, and produce content for all digital and print platforms, including the website, e-newsletters, social media, and donor communications.
• Ensure the JRA's website remains current and that branding is consistently represented across all platforms.
• Manage and grow the JRA's digital presence, including social media platforms and email communications.
• Write and distribute press releases and cultivate strong relationships with local, regional, and national media covering Downtown Jacksonville and the riverfront.
• Represent the JRA at community events, public meetings, and professional gatherings.
• Coordinate timelines, workflows, and deliverables for all marketing and communications projects.
• Manage relationships with outside vendors, consultants, and freelancers as needed.
• Support the planning and execution of event programming and fundraising initiatives as needed.
• Contribute to the development of annual, quarterly, and other organizational reports.

Education and Experience Requirements
• Bachelor's degree from an accredited university.
• Three (3) years' experience in marketing, communications, public relations, urban planning, economic development, parks or public space management, fundraising, and/or nonprofit management.
• Experience with graphic design, website development, and related marketing initiatives.

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Required Skills
• Exceptional written, verbal, and interpersonal communication skills, with the ability to create compelling content and represent the organization professionally to diverse audiences.
• Strong customer service and relationship-building skills, with the ability to develop collaborative partnerships with team members, vendors, stakeholders, community organizations, media, and the public.
• Highly motivated, team-oriented professional with a positive, "roll up your sleeves" attitude and a willingness to contribute wherever needed to achieve organizational goals.
• Ability to work both independently with minimal supervision and collaboratively within a fast-paced, evolving startup environment.
• Adaptable and resilient, with the ability to embrace change, manage shifting priorities, and respond proactively in a rapidly growing organization.
• Excellent organizational, project management, and time management skills, with the ability to manage multiple projects simultaneously, prioritize competing demands, and consistently meet deadlines.
• Strong analytical thinking, problem-solving, and decision-making skills, with the ability to research issues, evaluate options, and make sound recommendations.
• Strategic thinker with the ability to develop and execute integrated marketing and communications strategies that support organizational goals and objectives.
• Demonstrated attention to detail and commitment to producing accurate, high-quality work.
• Comfortable initiating conversations, building new relationships, and serving as a professional ambassador for the Jax Riverfront Alliance.
• Proficient in Microsoft Office Suite, Google Workspace, content management systems, email marketing platforms, social media management tools, and other digital marketing technologies. Experience with Adobe Creative Suite or similar design software is preferred.
• Passion for creating vibrant public spaces and supporting the continued growth and success of Jacksonville's downtown riverfront.

Openings

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