Strategic Marketing Manager - Credit Ratings GTM

The Group The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services. The Group The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services. Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world. Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes. The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success. With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally. The Role We are seeking a Marketing Manager to support the go-to-market strategy and execution for Morningstar DBRS’ credit ratings offerings, including web subscription products. Reporting to the AVP, Marketing Strategy, this role helps develop marketing strategies and drives the execution of these strategies: defining product and audience insights, building and running integrated campaigns, developing content and sales enablement assets, and managing day-to-day campaign execution and optimization across teams and channels. This role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units. Success in this role requires strong product marketing experience. You bring a proven ability to develop and execute go-to-market plans, translate complex products into clear and compelling market narratives, and leverage data to optimize marketing performance. You are collaborative, detail-oriented, and results-driven, with the ability to manage multiple priorities and work effectively across teams to deliver measurable business outcomes. This role is based in New York and requires at least four days per week in the office. What You’ll Be Doing Go-to-Market Strategy & Execution Support the development of go-to-market strategies for credit ratings products across priority markets and segments – including web subscription products on dbrs.morningstar.com Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive demand and revenue Partner with Business Development to align marketing priorities with market opportunities and client needs Positioning, Messaging & Insights Define target audience segments and buyer personas for credit ratings offerings to inform marketing, messaging, and go-to-market strategies Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors) Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions Analyze website activity and funnel performance metrics (traffic, engagement, registration, and conversion) to identify opportunities and optimize marketing campaigns and subscription growth programs Demand Generation & Sales Enablement Design and execute integrated, data-driven demand generation campaigns for credit ratings products across social, search, email, and other relevant channels Partner with Digital Marketing to optimize channel mix and campaign performance Collaborate with Events Marketing to develop event strategies (conferences, roundtables, panel discussions, webinars) and support the execution of these events Own email marketing strategy and execution, including audience segmentation, campaign development, testing, optimization, and performance measurement to drive demand and nurture leads Develop high-impact sales enablement assets (pitch decks, one-pagers, narratives, case studies, and data use cases) Content & Thought Leadership Develop and execute strategies to distribute research, commentary, and strategic content to drive engagement and demand Translate ratings research and insights into commercially relevant narratives across marketing assets (emails, landing pages, social posts, newsletters, event promotion and campaign copy) Performance Measurement & Optimization Define KPIs and measure effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets Analyze campaign and program performance and identify optimization opportunities and improve ROI Build performance reports and provide regular reporting and actionable insights to stakeholders Cross-Functional Collaboration Act as a key connector across Business Development, Product, Content, Marketing and Communication teams to ensure alignment and execution excellence Manage the end-to-end campaign execution process from briefing, through launch, measurement and optimization – coordinating with Digital Marketing, Content, Events, Copy, and Design teams to bring campaigns to market on time and on brief Partner day-to-day with cross-functional teams to manage inputs, reviews, and approvals across stakeholders with strong attention to detail and follow through What We’re Looking For 5–7 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets Proven track record of developing go-to-market plans and executing multi-channel integrated campaigns that deliver measurable business impact – experience promoting web subscription products a plus Experience developing and executing email marketing programs on Pardot, Eloqua, HubSpot, or other marketing automation platforms Ability to translate complex, technical products into clear, compelling market narratives Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams High attention to detail, strong project management skills, and the ability to manage multiple priorities If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentially to our Compliance team. These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker. Compensation And Benefits At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide: Financial Health 100% 401k match up to 6% of salary Stock Ownership Potential Company provided life insurance - 1x salary + commission Physical Health Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages Additional medical Wellness Incentives - up to $300-$600 annual Company-provided long- and short-term disability insurance Emotional Health Trust-Based Time Off 6-week Paid Sabbatical Program 6-Week Paid Family Caregiving Leave Competitive 8-24 Week Paid Parental Leave Adoption Assistance Leadership Coaching & Formal Mentorship Opportunities Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses Tuition Reimbursement Social Health Charitable Matching Gifts program Dollars for Doers volunteer program Paid volunteering days 15+ Employee Resource & Affinity Groups Base Salary Compensation Range $77,163.00-$113,178.33 Incentive Target Percentage 10% Annual Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues. R06_DBRSInc DBRS, Inc. - US Legal Entity #J-18808-Ljbffr Morningstar