Paid Social Specialist

Paid Social Specialist

Wonderist Agency is a full-service marketing agency that supports 1,200+ dentists around the country. We pride ourselves on telling our clients' stories with bespoke brands, impactful photo and video shoots, and stunning website design. We're a team of over 90+ passionate marketers with our headquarters nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn't changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing.

We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named: San Diego Business Journal's Best Places to Work in: 2018, 2021, 2022 and 2023, Inc 5000 Regionals Fastest Growing Companies in: 2021, 2022, 2024, 2025, and 2026, San Diego Business Journal's Fastest Growing Private Companies list in 2019, 2020, 2022, 2023, and 2024, Inc Best Workplaces list in: 2024 and 2025, and Inc. 5000 for the last 6 years (2019-2025)!

If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.

The Paid Social Specialist will own the strategic direction, execution, and performance of Meta Ads campaigns for a portfolio of dental clients. You'll be responsible for setting launch strategies, guiding request management, leading proactive account audits, and preparing for and attending client reporting calls. This role combines tactical expertise with client communication and cross-departmental collaboration, making it a critical position on the paid media team.

Essential Functions:

• Launch Strategy
• Request Management
• Reporting & Auditing
• Client Calls & Preparation
• Department Collaboration
• Projects & Initiatives

Core Competencies:

• Full-Funnel Paid Social Strategy
• Meta Platform Mastery
• Strategic Account Leadership
• Analytical Problem-Solving
• Client Communication
• Cross-Functional Collaboration
• Process & Quality Management

Personality Musts:

The ideal Paid Social Specialist is equal parts strategist and creative thinker, with a knack for problem-solving and an instinct for testing new ideas. You know the difference between "yes, and…" and "yes, but…," and you bring a hungry, scrappy personality with a positive attitude to every project. You're energized by collaboration, passionate about delivering great work, and always willing to go the extra mile for clients. You thrive in a fast-paced environment where agility is key, balancing big-picture strategy with detail-oriented execution. You're confident, self-disciplined, and curious, approaching each campaign with fresh ideas while staying organized and reliable. Each day, you come ready to push performance higher, exceed expectations, and inspire confidence in both clients and teammates.

Minimum Qualifications:

• 3+ years of experience managing Meta Ads/TikTok/LinkedIn campaigns in an agency environment
• Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models
• Experience with Meta Pixel setup and conversion tracking best practices
• Proficiency with Google Workspace (Docs, Sheets, Slides, Drive) for day-to-day collaboration and reporting
• Familiarity with design and creative tools such as Canva, Creatopy, Munch, CapCut or similar
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, Digital Media, or a related field

Bonus Points For Applicants With:

• Healthcare or dental marketing experience
• Experience developing SOPs or training materials for social ads processes
• Experience managing a vendor partner or contractor team, including delegating work and providing strategic direction
• Webflow or CMS platform experience
• Google Ads or SEO experience