Southeast Territory Sales Manager | Packaging Machinery & Automation

Seeking an experienced, results-driven Southeast Territory Sales Manager to drive business development and capital equipment sales across the Southeastern United States.

This opportunity is with an established global manufacturer of industrial packaging machinery, automated production equipment, and integrated end-of-line packaging solutions serving the food, beverage, home care, personal care, chemical, and cosmetics industries.

The organization delivers advanced automation technologies, including depalletizing, bottle unscrambling, filling, capping, labeling, case packing, and palletizing systems designed to improve production efficiency, operational performance, and product safety.

The ideal candidate brings a proven background in capital equipment sales, packaging machinery, industrial automation, or technical solution selling , with the ability to develop new business, manage strategic accounts, and navigate complex, high-value equipment sales cycles.

This is an excellent opportunity for a self-motivated sales professional who enjoys territory ownership, consultative selling, developing long-term customer partnerships, and earning performance-based compensation.

NOTE : Also hiring for West Region (TX, AZ, CA, NV) - email: View email address on click.appcast.io for more information.

KEY RESPONSIBILITIES

Territory Development & Business Growth

• Develop and execute strategic sales plans to achieve revenue and growth objectives across the assigned Southeast territory.
• Identify, prospect, and secure new business opportunities with manufacturers, production facilities, OEMs, and industrial customers.
• Generate qualified opportunities through cold calling, networking, referrals, industry relationships, and direct customer engagement.
• Build and maintain a strong sales pipeline involving capital packaging equipment and integrated automation solutions.
• Identify opportunities to expand market share within the food, beverage, home care, personal care, chemical, and cosmetics sectors.
• Establish territory-specific growth strategies, including target accounts, sales forecasts, customer engagement plans, and revenue objectives.

Technical & Consultative Sales

• Conduct customer meetings, site visits, technical presentations, and equipment demonstrations.
• Evaluate customer production requirements, operational challenges, and automation objectives to recommend appropriate packaging machinery solutions.
• Collaborate with engineering, product management, and technical teams to develop tailored equipment configurations and integrated solutions.
• Prepare and present technical proposals, pricing, equipment specifications, and project timelines.
• Lead commercial discussions and contract negotiations to successfully close capital equipment sales.
• Develop relationships with decision-makers, including Plant Managers, Engineering Managers, Operations Directors, Procurement Leaders, and C-level executives.

Account & Relationship Management

• Manage existing accounts while identifying opportunities for additional equipment sales, system upgrades, and cross-selling.
• Develop relationships with OEM partners, strategic accounts, and other industry stakeholders.
• Serve as a primary point of contact throughout the sales process, ensuring customer expectations are communicated and addressed.
• Partner with internal departments to support successful project execution and customer satisfaction.

Sales Performance & Territory Management

• Achieve established sales targets and territory revenue objectives.
• Maintain accurate CRM records, including prospecting activities, customer meetings, opportunities, forecasts, and sales progress.
• Monitor competitive activity, market trends, customer investments, and emerging automation opportunities.
• Provide regular territory performance updates, pipeline forecasts, and market intelligence to sales leadership.
• Coordinate with fellow Territory Sales Managers and Product Managers to support collaborative selling and strategic account development.
• Maintain a strong field presence through regular customer visits and strategic territory coverage.

REQUIRED QUALIFICATIONS

• Proven experience in B2B technical sales, industrial equipment sales, or capital equipment sales .
• Demonstrated ability to develop new accounts, manage sales territories, and close complex, high-value sales opportunities.
• Experience selling technical products or solutions to manufacturing, industrial, or production environments.
• Strong prospecting, relationship-building, consultative selling, and negotiation skills.
• Ability to communicate technical concepts and equipment capabilities to engineering, operations, and executive stakeholders.
• Strong organizational skills with the ability to independently manage customer relationships, sales pipelines, and territory strategies.
• Proficiency with CRM systems and Microsoft Office applications.
• Technical aptitude and the ability to quickly learn sophisticated machinery and automation technologies.
• Ability and willingness to travel up to 75% throughout the assigned territory.
• Bachelor's degree or equivalent combination of technical knowledge and relevant sales experience.

PERFERRED QUALIFICATIONS

• Direct experience selling capital packaging machinery, packaging automation equipment, or integrated packaging lines .

Experience with one or more of the following equipment categories:

• Filling and capping machinery
• Bottle unscrambling and container handling systems
• Labeling and coding equipment
• Depalletizing and palletizing systems
• Case packing and end-of-line packaging automation
• Turnkey packaging and production line integration
• Established relationships within food, beverage, consumer packaged goods (CPG), home care, personal care, chemical, or cosmetics manufacturing.
• Familiarity with mechanical systems, electrical equipment, programmable logic controllers (PLCs), and industrial automation.
• Experience managing OEM relationships, major accounts, or multimillion-dollar capital equipment projects.
• Experience selling directly to manufacturers, plant operations, engineering teams, and production leadership.

COMPENSATION & BENEFITS

Competitive compensation package designed to reward territory growth, new business development, and successful capital equipment sales.

Base Salary & Allowances

• Base Salary: $95,000–$120,000 annually, depending on experience.
• Uncapped Sales Commissions: Performance-based commission opportunities tied to eligible machinery sales.
• Vehicle Allowance: $850 per month ($10,200 annually).
• Quarterly Performance Bonuses: Additional incentive opportunities ranging from $2,000 to $10,000 per quarter, based on committed and achieved sales targets.

Sales Incentive Opportunities

• Machinery sales commission rates of 1.5%–3% , based on defined territory sales performance thresholds.
• Additional cross-selling referral incentives for eligible new business opportunities, subject to program limits.
• Performance-based quarterly bonus opportunities for achieving designated sales and territory development objectives.

Commission and bonus eligibility, calculation, timing, and payment are governed by the applicable incentive plan.

ADDITIONAL BENEFITS

• Medical, dental, and vision insurance
• Health Savings Account (HSA) options
• 401(k) retirement plan with company matching
• Remote, home-based working environment
• Opportunity to represent established global industrial automation and packaging technologies
• Significant territory ownership and long-term business development opportunities

IDEAL CANDIDATE PROFILE

We are particularly interested in a hunter-oriented technical sales professional who combines strong business development skills with the technical aptitude required to sell sophisticated industrial machinery.

The successful candidate is comfortable prospecting into manufacturing facilities, identifying capital investment opportunities, navigating extended sales cycles, engaging technical decision-makers, and securing major equipment contracts.

You should be entrepreneurial in your approach to territory management, persistent in developing new opportunities, and equally capable of expanding existing customer relationships.

Experience within packaging machinery, industrial automation, capital equipment, OEM sales, or manufacturing technology will be especially valuable.

WHY CONSIDER THIS OPPORTUNITY?

• Represent established global packaging and automation technologies.
• Own and develop a substantial Southeast U.S. sales territory.
• Sell high-value capital equipment and integrated automation solutions.
• Earn uncapped commissions with additional quarterly performance bonus opportunities.
• Work remotely while maintaining direct engagement with manufacturers and key accounts.
• Join an organization serving multiple established manufacturing industries with ongoing demand for production efficiency and automation.

If you are an experienced Territory Sales Manager, Regional Sales Manager, Capital Equipment Sales Manager, or Packaging Machinery Sales professional looking for an opportunity to grow a territory and maximize your earning potential, we encourage you to apply.