Marketing Director

Job Description

Job Description

Covington Post Acute, located in Covington, Tennessee, is a Medicare and Medicaid-certified skilled nursing facility. It offers care for up to 98 residents in private and semi-private suites. The facility emphasizes a comfortable and engaging environment with indoor and outdoor common spaces, personalized dietary plans, and a variety of social activities. Additional services include nursing, physical and occupational therapy, mental health support, and more.

Why join us?

At Covington Post Acute, we are committed to providing exceptional skilled nursing and rehabilitation services to our residents in a compassionate and supportive environment ensuring our residents thrive in comfort and dignity.

We are looking for passionate and dedicated individuals to join our team and contribute to our mission of delivering high-quality care. Whether you are an experienced professional or exploring a rewarding career in healthcare, Covington offers a collaborative and growth-focused workplace where your efforts truly make an impact.

Position Overview:

The Marketing Director is responsible for developing and executing marketing and census development strategies for the Skilled Nursing Facility. This role builds and maintains relationships with hospitals, physicians, discharge planners, and community partners to drive admissions and ensure the facility maintains optimal occupancy with appropriate case mix.

Responsibilities:

• Develop and implement marketing strategies to drive occupancy rates in the skilled nursing facility.

• Identify, build, and maintain referral relationships with hospitals, physicians, case managers, home health agencies, and other community referral sources.

• Manage the admissions pipeline and follow up on leads, referrals, and tours to convert inquiries into admissions.

• Serve as liaison between referral sources, families, and facility staff to ensure a smooth admission process.

• Conduct market research to identify trends and opportunities within the healthcare marketplace.

• Collaborate with leadership to develop annual marketing and census goals.

• Monitor market trends, competitor activity, and local healthcare developments to adapt strategies.

• Plan and execute community outreach programs and events to raise awareness about our services.

• Collaborate with the management team to design promotional materials and content for various platforms.

• Monitor and analyze marketing metrics to assess the effectiveness of strategies and make data-driven adjustments.

• Ensure compliance with healthcare regulations and maintain the facility's positive public image.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business or related field

• Minimum of 2 years of Healthcare Marketing experience, preferably in Skilled nursing, long-term care, or post-acute settings.

• Familiarity with Medicare/Medicaid, managed care, and SNF services including short-term rehab and long-term care.

Skills:

• Strong interpersonal and relationship-building skills

• Results-driven and organized with excellent follow-through

• Excellent communication, presentation, and negotiation abilities

• Proficiency with CRM systems and Microsoft Office Suite

What We Offer (Full-Time):

• Medical, Dental, and Vision coverage.

• Additional options like Accident Insurance and Hospitalization plans.

• Life and AD&D insurance included for full-time employees.

• 401(k) retirement savings.

• Paid time off: Vacation, Holidays, and Sick Leave.

• Paid orientation and training programs.

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, or related condition), age, national origin or ancestry, citizenship, disability, marital status, sexual orientation, gender identity or expression (including transgender status), genetic predisposition or carrier status, military or veteran status, familial status, status as a victim of domestic violence, or any other status protected by law.