Sales and Marketing Director

Facility Description:

Heritage Shores Golf Club is located within the Heritage Shores Community, a 55+ active lifestyle community a short distance from nearby beach cities. The links-style, Arthur Hills-designed golf course opened for play in 2007 and stretches just over 7,000 yards, playing to a par of 72. In addition, the club boasts one of Southern Delaware’s finest practice facilities that include a two-acre, all-grass range, green and Top Tracer Technology. Led by its staff of golf professionals, Heritage Shores offers a variety of individual and group instruction as well as junior programming. Outside of golf, the community features an indoor pool with a therapeutic spa, outdoor pool, health and wellness center, state-of-the-art fitness center, tennis and bocce ball courts, pickleball courts, a fresh air fitness circuit, three restaurants, and a 28,000 square feet clubhouse

Position Summary:

This position is responsible for the development and implementation of sales strategies, plans, and programs primarily designed to increase catering events, maximize revenues, plan and assist in implementing social events for our membership and promote a positive image of the facility. Responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions and community & member relations, etc. Responsibilities also include creation and publication of the club’s marketing collateral through all relevant medias including print, html, email and social media platforms, conducting periodic market research to provide information essential for revising current collateral, which enhance the Company competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate. Maximize the club’s profitability from the catering sales, while assisting in event execution and coordination.

Essential Duties and Responsibilities:

• Effectively sell catering events, including but not limited to (Weddings, Social Events, School Events, Corporate Meetings, Fundraisers, and Trainings) at a level to meet or exceed the budgeted requirements.
• Assist and coordinate the sale of golf outing and tournament – based events in which food and beverage is included
• Build relationships with hotels, convention contacts, special event groups, wedding organizations, civic organizations, etc. to promote special events.
• Develop and organize all group events, special events, member social events and manage communication between departments to help ensure coordination of activities.
• Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable.
• Ensure that all employees, especially customer contact personnel, fully understand all pertinent details in order to maximize customer satisfaction.
• Monitor facility activities and make recommendations to improve customer service and/or operational efficiencies.
• Maintain knowledge of current and projected industry developments through continuous attention to marketing and wedding periodicals and participation in relevant trade organizations.
• Works with the Chef and others to schedule/coordinate personnel requirements for private functions
• Develops detailed plans for each catered event at the facility.
• Assists in the preparation of the marketing plan to increase the profitability of the banquet operation; monitors performance against budgets.
• Creates and facilitates banquet event orders (BEO) for group outings as well as non-member catered events
• Develops social media strategies and assists in implementation
• Monitors sales goals to budget and in conjunction with General Manager and Food and Beverage Director develops strategies to achieve budgeted goals
• Assure the efficient and timely submission of all banquet sales reports as required by club
• Completes monthly marketing Snapshot
• Perform other duties as appropriate and directed by management.

Education/Qualifications/Certifications:

• Positive attitude, professional manner and appearance in all situations.
• BA or BS degree preferred.
• 3 years applicable sales and management experience, preferably in the golf, wedding or hospitality industry.
• Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management and sales.
• Demonstrated quality written, verbal, and interpersonal communication skills.
• Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends/holidays.

Classification:

Full-time, Non-Seasonal, Salaried, Exempt

KemperSports is an Equal Opportunity Employer