Web Content Specialist

Web Content Specialist

Rockhurst University is seeking a Web Content Specialist to join our Marketing Department. The Web Content Specialist is primarily responsible for writing, updating, and optimizing web content for Rockhurst University's higher education website and related digital properties. This position reports to and assists the Director of Digital Media with all website governance and ensures the site's content aligns with established web governance policies and style guidelines. This is a full-time, exempt, 12-month staff position.

The role translates internal client needs into high-quality, brand-aligned digital content optimized for search engines (SEO) and AI-driven discovery (AIO). The specialist works closely with marketing and campus partners to maintain a consistent voice and ensure web content supports institutional goals. The ideal candidate excels in a high-velocity environment, managing competing deadlines while remaining receptive to editorial oversight and strategic feedback.

Accountabilities (these are the 'big picture' responsibilities that the employee is accountable for):

1. Create, update, and optimize web pages that support Rockhurst University's digital strategy and overall web presence, including daily web content requests from a diverse campus client base
2. Ensure web content supports search visibility, AI-driven discovery (AIO), accessibility standards, evolving digital best practices, and is tailored to most current requirements for SEO, AIO and evolving digital best practices
3. Conduct routine website content audits to identify outdated content, repair broken links, and maintain streamlined, user-centered sitemap
4. Update website on Drupal CMS
5. Identify opportunities to improve website functionality, user experience (UX), performance, accessibility, and adherence to web standards
6. Monitor web analytics in GA4 and create reports to help inform director and AVP and determine improvements
7. Collaborate with marketing team members to implement strategies that improve digital marketing and advertising performance
8. Other duties as Assigned – perform other duties, consistent with the incumbent's skills and qualifications as required by the University in support of the department

Position requirements include:

• Bachelor's degree in communications, marketing, English, computer science, or a related field
• Two or more years of professional experience managing websites or digital content
• Experience working with a content management system (CMS); Drupal experience preferred
• Strong understanding of search engine optimization (SEO), AI-driven search discovery (AIO), accessibility standards, basic HTML, and analytics

Full-time Rockhurst employees enjoy an excellent benefits package including:

• Medical
• Dental
• Vision
• Short- and long-term disability
• Life insurance
• A 37.5-hour work week
• Free undergraduate and graduate classes for employees - 6 credit hour limit per semester
• Free undergraduate classes for spouses and dependent children
• Vacation and sick time along with 15 paid holidays
• Positive work environment
• Leadership and development opportunities

Rockhurst University is an Equal Opportunity Employer and uses E-Verify. As an Equal Opportunity Employer, Rockhurst University is committed to creating a diverse working environment. The University recruits and employs successful candidates without regard to race, religion, gender, national origin, age, marital status, sexual orientation, and/or disability in employment, educational programs, or activities that it operates.