Senior Video Advertising Manager (Mensch) - Strategy & Analytics

Senior Video Advertising Manager (Mensch) - Strategy & Analytics

Düsseldorf, Germany

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

What We Offer You:

• Work-Life-Balance: With our flexible working hours & remote work you can shape your daily routine as it suits you. You can also compensate for overtime.
• Vacation Mode On: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are off.
• Wellbeing First: Health benefits, attractive pension plans, and mental health awareness days put your health at the center.
• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development in the WPP network.
• More Than Just A Job: You can look forward to unforgettable events, employee discounts, and other highlights like the job ticket, wellhub, or the job bike.
• Be Yourself: Everyone is welcome here – diversity and equal opportunities are close to our hearts.

What You Will Do:

As a Senior Video Advertising Manager (Mensch) - Strategy & Analytics you are a specialist for motion pictures and move confidently across almost all digital video channels. As the central contact person you organize the motion picture market, evaluate offers, and translate complexity into clear next steps for teams and customers.

• Market & Trend Analysis: You continuously follow developments in the video market (TV, streaming, ATV, OLV, social video) and thus keep our planning up to date.
• Opportunity Derivation: From market movements you derive concrete opportunities and give clear recommendations so that customer teams can work directly with them.
• Product & Tool Development: In the conception and further development of our video solutions and tools you bring structure, practical experience, and new impulses.
• Standards & Playbooks: You actively work on practical playbooks and standards for integrated video planning and ensure consistent quality in application.
• Project Coordination: Together with your manager you coordinate innovation projects and coordinate closely with planning, buying, data/tech, and customer consulting.
• Knowledge Transfer & Appearance: You proactively share insights with internal teams, support training, and represent WPP Media as needed in partner meetings or pitches.

What Sets You Apart:

• Video Expertise: You have a deep understanding of the most important motion picture genres (linear TV, ATV, CTV, streaming, OLV, social video) and know their role in the media mix.
• Channel Combination: You can confidently assess how video channels interact and combine them in a meaningful way to increase reach and impact.
• Analytical Strength: Numbers, studies, and KPIs do not scare you – topics like cross-media measurement, audience verification, and GRP/TKP logics are exciting to you and you use them for your evaluations.
• Technology Know-How: You can categorize programmatic buying, basic attribution models, and digital video structures and apply them to goals and setups.
• Strategic Thinking: You can combine information from the market, campaigns, and tools, structure them, and derive clear recommendations for video strategies from them.
• Communication & Projects: You can explain results clearly, discuss them with different stakeholders, drive several topics in parallel – and also appear confidently in English.

Furthermore, you are team-oriented, communicative, and reliable.

If you find this job exciting, we explicitly encourage you to apply, even if you cannot provide every qualification listed above.

Working At WPP Media:

At WPP Media we shape the future of media and consistently invest in our employees. Every colleague enjoys the advantages of the global network of WPP Media and WPP to develop and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous employee resource groups and regular internal events – for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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