Marketing Specialist

Overview Marketing Specialist II is a pivotal role at Redwood Credit Union, driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Work closely with the Assistant Marketing Manager and cross-functional teams, combining creative thinking and analytical insights to deliver results-driven marketing solutions. Why Redwood Credit Union? 32nd largest credit union in the U.S. and the largest financial institution based in the North Bay Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial Recognized by Newsweek as one of America\'s Best Credit Unions 2024 Recognized by Forbes as one of America\’s Best Small Employers 2023 Voted Best Places to Work in the North Bay 19 years in a row World-class Employee Engagement scores Rated Superior in Service by more than 90% of Members, surveyed by SF Gate Industry leading Net Promoter Scores across the U.S. Join us and discover why you\'ll love working at Redwood Credit Union! Position Redwood Credit Union is looking for a Marketing Specialist II , who will play a pivotal role in driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions. We are looking for a combo of digital and traditional marketing experience. Note: After 6 months you will have the option to work hybrid between Napa and your home office. Responsibilities Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary RCUSG. This includes marketing and competitive research and analysis; crafting detailed marketing program descriptions and strategic plans; setting clear campaign goals and identifying/segmenting target audiences; collaborating with the Market Data Analytics team to acquire relevant data files; and working with stakeholders, agencies, and internal and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results. Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP. Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas; adapt marketing strategies to changes to ensure relevant and impactful marketing communications. Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results; ensure the protection of Members\' confidential data. Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency. Brand Management: Maintain and enhance Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally. Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs. Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget. Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement. Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives. Department Support: Responsible for quality control, proofreading tasks, and other marketing support as requested. Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people. As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events. Qualifications Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management. Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements. Knowledge of list management and lead generation techniques. Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.). Knowledge of diverse media available plus media evaluation and buying/placement experience. Ability to effectively plan and execute multi-step campaigns, projects, and events. Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience. Ability to lead and work with cross-functional teams. Experience and familiarity in working with advertising agencies and vendor partners. Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results. Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred. Strong verbal and written communication skills, including grammar and punctuation. Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people. Physical Requirements Ability to stand, bend, stoop, sit, walk, twist, and turn. Ability to lift up to 25 pounds. Ability to use a computer keyboard and calculator. Work environment is indoors; majority of the time is spent sitting at a desk. The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in business, marketing or closely related field, and a minimum of three years’ experience with marketing campaigns and comprehensive marketing program planning. Execution and monitoring/reporting experience required. Financial institution marketing and/or credit union industry experience strongly preferred. Ability to speak and write Spanish is a plus. Compensation Base starting range: $38.00 to $50.00 per hour commensurate with experience. Our base salary starting range is based on scope and responsibilities of the position, candidate\'s work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits. Benefits Competitive medical, dental, and vision insurance, mental health offerings Employee performance incentive plan Salary Advancement– Merit increase based on performance 401(k) program with employer match Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off! RCU Discounts and Perks RCU employees are eligible for a .75% discount off RCU standard collateral auto loans RCU employees are eligible for a 1% discount on all recreational or boat loan products 2% discount off Visas and LOC Loans through RCU 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000. 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000. 0% interest on garment, fitness, or home office equipment loan of up to $500 100% financing for employee purchased homes! If you are a current Team Member, please apply through the internal careers page located in RCUNET. We are an Equal Opportunity Employer Job Details Seniority level: Associate Employment type: Full-time Job function: Marketing Industries: Banking #J-18808-Ljbffr