Territory Sales Representative, Southeast

ABOUT US

Since launching in 2014 with the creation of the first shelf‑stable cold brew, Minor Figures has focused on creating innovative, plant‑based products for a more delicious future.

Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome curious, free‑spirited, bold thinkers to help us create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table. If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test‑drive your maddest ideas, we’d love to hear from you.

SALARY BANDING

$70K - $75K + bonus

ABOUT THE ROLE

This is a fast‑paced and highly autonomous position for a true sales professional with a strong strategic mindset. This role requires deep experience in coffee, coffee‑adjacent, or CPG sales, along with a strong track record as a Sales Representative. You are responsible for a go‑to‑market strategy that will land new accounts, increase customer loyalty, improve account retention, build distribution growth, and improve company profitability. You will actively prospect and close new accounts while continuing to build relationships with existing customers, distributors, and partners across the channel. You will oversee the management and development of your expanded territory, not just the city or state you reside in.

This role will be responsible for on premise customers and new business in North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi, and Florida. We are specifically looking for someone who resides in either Nashville, TN, Miami, FL, Charlotte NC, or Atlanta, GA.

WHAT YOU’LL BE RESPONSIBLE FOR

• Serve as THE face of the Minor Figures brand in the assigned territory.
• Meet all revenue and strategic business initiatives in your assigned territory.
• Drive and manage sales and distribution throughout the territory.
• Prospect and engage potential new partners for MF via a relationship‑led approach, along with a keen understanding of the cafe and foodservice channels.
• Conduct regular visits and develop strong relationships with existing operators and accounts to retain and grow the business.
• Develop and nurture partnerships with local distributors
• Identify prospective customers and track opportunities within our CRM for your respective pipeline.
• In conjunction with sales leadership and Sales Operations Analyst, lead efforts to properly forecast your respective business for both existing and new accounts.
• In collaboration with Minor Figures' sales leadership team, onboard, train, and grow sales with new distributors.
• Support sales and opportunities with marquee or strategic accounts as needed by regional sales managers/directors within your assigned territory.
• Educate, sample, and support distributor representatives and teams, as well as cafe partners and operators alike.
• Multi‑task between several priorities, mapping out smart weekly routes to maximize daily field efforts.
• Utilize Minor Figures tools to build an accurate territory pipeline and forecasts.
• Participate in regular internal team calls, sharing best practices, feedback on competitors, and market insights.
• Collaborate with leadership on individual or career development, and quarterly goals that are challenging yet attainable.
• Represent Minor Figures in a professional and authentic manner
• Maintain a high level of expertise on the broader coffee, hospitality, and foodservice industry trends and happenings.

ABOUT YOUR TEAM

You’ll be reporting to the Regional Sales Manager, Lily Andrea. Our sales team is focused across 3 channels; On Premise (cafe and foodservice), National Foodservice (corporate dining contracts, large chain), and Off Premise (retail grocery). We are all coffee people and are very immersed in the coffee community nationwide but we are equally as passionate about all of our customers and segments of business!

Although the North American team is remote, we are a very close knit bunch. We might be a small team but we have a ton of drive and truly believe in our products. We like to build lasting relationships within our team as well as with our customers.

ABOUT YOU

We hire humans, not machines, and our team is made up of people who will bring the energy, are eager to learn, and embrace every day being different.

We’re big on collaboration and we want everyone on the team to take pride in their work. You’ll thrive here if you adapt easily to change, face challenges head‑on, and love to jump right in and figure it out as you go along. Whether you’re WFH or at an event, you support your teammates and you’re comfortable asking for support when you need it yourself.

Approach every day like it’s day one, stay open‑minded, and (as always) have fun with it!

Some core skills and experience if you’ll humor us?

• Relevant sales & business development experience within the Cafe channel
• Deep knowledge of the area/geography in the Southeast US.
• An entrepreneurial mindset and deep understanding of early‑stage business
• Strong experience in developing, owning and driving market‑level KPIs at various levels of an end client.
• Highly organized around project // time management
• Must be adept and comfortable in data management: MS Office Suite, Slack, Google Suite, and CRM
• Strong communication and analytical skills

Due to this job being active within the field, there are some physical job requirements

• Able to be in the field 5‑days per week
• Able to travel overnight, up to 25%, for trade shows, company meetings, or sales related activity etc.
• Reliable means to get to and from client locations

• Willing and able to move boxes weighing up to 50 pounds for various needs

WHAT’S IN IT FOR YOU

As part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s all of us that make this happen.

But of course, we look after you in the other ways that you’d expect:

• Health, Dental, Vision and Life Insurance plans
• 15 days vacation, 14 days paid holiday
• Employee share options scheme, available to all full time employees.
• 1 day paid leave to support a cause of your choice through volunteering or activism
• 401(k) retirement plan with company match
• Paid Parental leave policy
• Flexible working to meet the needs of the role
• Access to the Calm app

• Flexible CoWorking Spaces across the US

YOUR COMMITMENT

This role requires residence in either Nashville, Charlotte, Miami, or Atlanta. There will be required travel for account visits and events throughout the territory.

This role is a full time exempt role working 40 hours per week. The work schedule is Monday‑Friday between 9:00am- 5:00pm with flexibility for events/trade shows and other work related travel that may occur on weekends.

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.