Lead Growth Marketing Manager

About Us

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

The Role

We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline.

This is not a “build paid marketing from scratch” role. We already have working acquisition channels, a stronger brand foundation, and a clearer understanding of our target customers. The opportunity now is to sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact.

Your Support System

You'll report to our Head of Marketing. You will be part of an 8-person team made-up of Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Lead Content Marketing Manager, Creator Educator, and a Social Media Manager.

What You'll Do

• First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms.
• First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution.
• First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
• First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

What You’ll Own

• LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
• Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.
• Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
• Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.
• Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.
• Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.

What Will S.E.T. You Up For Success

Skills

• Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero
• Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement
• Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments
• Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels
• Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts

Experiences

• 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses
• Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue
• Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels

Working Hours and Location

We're 100% remote with team members across the globe. We work primarily on East Coast time.

Compensation + Perks + Benefits

Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our Level 5 ($180,000).

• Profit Sharing
• Kit equity
• 401k with a 5% match
• Health Insurance plans through Aetna
• $2,000 equipment allowance for your first two years, $1,000 budget every following two years
• Individual learning + development budget ($3,500/year)