Communications Writer
$73.6k - $110.4kWhite and Case LLP
Our Communications and Media Relations team is essential for shaping the Firm's public image and managing its interactions with the media. Our team crafts and disseminates press releases, media statements and other communications to highlight the Firm's achievements, legal victories and superb insights. We build and maintain relationships with journalists and media outlets to secure positive coverage and handle media inquiries with professionalism and accuracy. The team also oversees internal communications, ensuring that employees are informed about key initiatives and developments. Additionally, we manage the Firm's social media presence, create engaging content and monitor public perception to proactively address any potential issues. Through strategic communication efforts, our team ensures that the Firm's reputation remains strong and its messaging consistent across all platforms.
We are seeking a talented and collaborative Communications Writer to join our Content Development (CD) team, which sits within the broader Global Communications function. Working with colleagues around the world, you'll write and edit content including strategic marketing materials, website copy and high-level internal communications, ensuring consistent alignment with brand voice, Firm style and audience expectations.
- Monitor and update the Firm's website, including award and event announcements, service pages and careers content, ensuring that tone and style guidelines and SEO principles are consistently followed
- Write and edit content in a range of formats, including ad copy, articles and video scripts for a variety of channels in addition to the website
- Provide as-needed editorial support for high-profile internal initiatives, including key executive communications
- Support our Global Head of Communications with department-wide projects and initiatives, such as management of the firmwide message house, deck creation and updating, plus recurring departmental meetings and material and organizing team-building events.
- Stay current on industry trends and best practices in content creation and digital marketing
- Apply best practices in SEO, GEO, accessibility and plain language to all web copy
- Help to develop an overall reporting structure and process tied to content and communications, translating data into a cohesive report for the team and firm executives
- Make recommendations to ensure web content is optimized for Google Search, AI-driven search features and chat-based search bots
- Manage and update project plans to ensure timely delivery of communications initiatives
- Maintain the team's calendar of initiatives, including the Firm-wide editorial/content calendar
- Writing test(s) required
- Bachelor's degree in English, journalism or related field
- Minimum of one year's business writing experience, preferably for a publication with a national or international readership
- Thorough command of grammar, punctuation and AP style
- Demonstrated ability to write engaging, audience-focused content
- Obsessive attention to detail and strong eye for consistency
- Ability to distill complex ideas into accessible copy for global audiences
- Familiarity with SEO principles and techniques for optimizing digital content
- Excellent communication, organization and interpersonal skills
- Willingness to be edited, and to receive and act on feedback
- Able to handle multiple projects simultaneously and meet deadlines
Director, Communications - Content Strategy Equal Opportunities White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm's policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law. Applicants who are interested in applying for a position and require an accommodation during the process should contact View email address on click.appcast.io. Benefits at White & Case White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible. The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.
The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties. New York Pay Range: -. Salary range in other markets will vary. Note to Recruitment Agencies Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business-specific to the relevant office-before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.
$100k
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