Product Marketing

What You’ll Do Roboflow is in the middle of one of the biggest narrative shifts in our history. We are moving from being known as a data labeling tool for developers to being known as the Vision AI platform that powers production deployments inside the world’s largest companies. Half the Fortune 100 already uses us. The next phase is making sure they, and the buyers inside them, see us that way. Own positioning end-to-end: define how we talk about products and features. Sharpen the messaging, build proof, and ensure every external‑facing surface tells a coherent story. Lead product launches: architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field. Build the buyer surfaces: buyer‑facing landing pages, ROI frameworks, vertical‑specific narratives, customer outcomes, named reference stories. The website and content library should serve buyers as well as developers. Deliver content that sales actually uses: decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week. Build the materials they will actually use in a live deal. Productize customer proof: turn customer wins into structured outcomes‑led case studies, video, webinars, conference talks, and peer referral motion. Operationalize the reference machine. Drive vertical strategy: industrial, logistics, aerospace and defense, automotive, energy, healthcare. Help decide where to lean in, then build the vertical‑specific messaging, content, and field motion to win there. Who You’ll Be Working With You will work directly with our Marketing Lead, our sales team, our co‑founders, product leadership, and customer success. Your work shows up in every deal in the pipeline. Where You’ll Work We currently have hubs in New York City and San Francisco with a mindset of opening more offices as we grow. We provide opportunities and resources to work in person with other team members as much as you’d like, while also supporting remote team members. You can work from one of our hubs, from home, from co‑working spaces, or wherever you work best. Who You’re Looking For You’ve owned positioning end-to-end. You’ve sat in front of the whiteboard, talked to 30 customers, written the messaging house, gotten leadership aligned, and rolled it out across the company. You can show us examples. You’ve led product launches that moved the needle. You can name specific launches, what your role was, what the inputs were, and what the result was. B2B experience: you’ve marketed to B2B buyers with $150K+ ACVs and complex sales cycles. You understand how Heads of AI and C‑suite buyers make decisions, and you’ve built materials for each. Technical fluency: you should be comfortable in a technical conversation. Computer vision, ML infrastructure, or developer tools background is a strong plus. Excellent writer. Crisp, plain, specific. You can write the deck, the landing page, the email, and the script for a sales call. You cut filler. Sales partnership instinct. You like working with sales. You know how to embed with the field, attend deal reviews, learn what’s actually winning, and bring it back into marketing. High output, low ego. You will move fast across a lot of surfaces, get feedback from a lot of people, build the work, hold the bar, and ship. What You’ll Receive To determine your salary, we use a number of market and data‑driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market. Target compensation: $165,000 to $180,000 base salary Travel stipend: 3,500 USD per year Productivity stipend: 350 USD per month Coverage of up to 100 % of health insurance costs for you and your partner or family Equity in the company #J-18808-Ljbffr