Product Marketing Manager

Description

P roduct Marketing Manager  

Varonis (Nasdaq: VRNS) secures AI and the data that powers it. The Varonis platform gives organizations automated visibility and control over their critical data wherever it lives and ensures safe and trustworthy AI from code to runtime. Backed by 24x7x365 managed detection and response, Varonis gives thousands of organizations worldwide the confidence to adopt AI, reduce data exposure, and stop AI-powered threats.  

As a   Product Marketing Manager ,   you’ll   have the unique opportunity to shape how we bring our   leading platform to market.  

This role goes well beyond managing launches.   You’ll   act like the GM of your product line ,   deeply understanding   how the product is sold, why customers buy (or   don’t), and how we win  —  and   you’ll   use those insights to shape messaging, content, enablement, and strategy.  

Responsibilities:  

Own   product   messaging, positioning, and market narrative  

• Dig into the technical   details:   be   confident   demoing the platform, ask questions   of product, and   serve as the SME for sales questions, RFPs, etc.  

• Deeply understand   your product line: buyer personas, use cases, differentiation, and value  

• Develop clear, compelling positioning and messaging that resonates with CISOs, security teams, and business stakeholders  

• Continuously refine messaging based on   real ‑ world   feedback from customers, prospects, and the field  

Run the product like a business (GM mindset) 

• Get out in the field and   talk to customers and prospects firsthand  

• Work with the sales teams and listen to calls   to understand buying objections, deal friction, and what truly resonates  

• Analyze wins and losses to   identify   patterns, competitive gaps, and messaging improvements  

Create content that drives revenue  

• Own and create core product marketing assets including:   

• Datasheets, solution briefs, and web content  

• Sales decks and talk tracks  

• Thought leadership content, buyer’s guides, and POV pieces  

• Case studies  

Lead product launches end to end  

• Own the full lifecycle of product launches—from messaging strategy and launch planning to market rollout  

• Work   closely with Product Management to understand what’s shipping and why it matters  

• Partner with Enablement to ensure   Sales, Marketing, and   Customer ‑ facing   teams are fully enabled  

Build proof and customer evidence  

• Own case studies and customer stories for your product line:   

• Identify   strong candidates from wins   and from partnering with Customer Marketing  

• Interview customers to extract value and outcomes  

• Partner with Customer Advocacy to turn   stories into scalable sales and marketing assets  

Be the competitive and market intelligence engine  

• Stay up to date on   the competitive landscape for your product area  

• Partner with the Competitive team to ensure   battlecards,   objection ‑ handling   frameworks, and market-facing competitive documents are current and compelling  

• Support Sales on   high ‑ stakes, competitive deals with sharp, credible messaging  

The ideal candidate will have:  

• 3+ years of product marketing experience in B2B technology, preferably in   data security, DSPM, DLP, or database activity monitoring (DAM) 

• Excellent written, verbal, and visual communication skills with an insane attention to detail  

• Technical aptitude and an innate curiosity for figuring things out  

• A bias for action with   a track record   of taking projects from idea to execution to results  

• An AI-first mentality where you are constantly experimenting and looking to build efficiency  

• Camaraderie with teammates and a collaborative drive to succeed  

This position is remote with occasional travel to Varonis   offices   and to   corporate tradeshows. Regular remote meetings with colleagues with Israel is   required.  

We invite you to check out our Instagram Page to gain further insight into   the Varonis   culture!

@VaronisLife

Varonis is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics

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