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Marketing Manager - Ummah Media Group

Ummah Jobs

  • Marketing Manager - Ummah Media GroupMuslim Ad NetworkFeaturedContractRemoteShare:## Job Description## **Who We Are***Ummah Media Group*is building digital infrastructure for the global Muslim community. Our mission is to empower and improve the Muslim global community through media and tech.Operating since 2009 from California, our flagship company Muslim Ad Network has delivered over 2 billion ad impressions and reached 250+ million Muslims across 195 countries through MuslimReachTM, our proprietary advertising platform.**We've built a portfolio of products serving the Ummah:** **ummahmediagroup.com****The Opportunity**We're seeking a **Marketing** **Manager** to build and scale our marketing function. You'll own the complete marketing strategy across all UMG products, driving brand awareness, lead generation, and revenue growth across the $3 trillion halal economy.You'll work directly with both co-founders (15+ years combined ad tech experience) to build a marketing engine that combines:* Brand positioning for multiple products across diverse audiences* Growth marketing and performance optimization* Content strategy that resonates with Muslim values* Thought leadership in the Muslim digital economy**Why this role matters now:*** We're scaling revenue aggressively and need marketing to drive growth* Additional products launching (MasjidConnect expansion, new initiatives) alongside established products like UmmahJobs* Muslim market is massive (1.8B people, $3T economy) but underserved by quality marketing* Our proven distribution (2B+ ads served through MuslimReach) gives us credibility to build on* In process of raising institutional funding to accelerate growth and marketing investment## **What You'll Own**### **Marketing Strategy & Execution (40%)*** Develop and execute comprehensive marketing strategy across all UMG products* Own lead generation and conversion optimization for UMG products* Build content marketing engine (blog, social, email, video) that serves the Muslim community* Drive SEO strategy, AI visibility optimization, and organic growth* Manage brand positioning and messaging across diverse Muslim audiences globally* Measure and optimize marketing ROI with data-driven decision making* Position Muslim Ad Network as THE thought leader in Muslim advertising and media### **Growth Marketing & Performance (30%)*** Develop customer acquisition strategies across channels (paid, organic, partnerships, AI-driven discovery)* Build and optimize conversion funnels for publishers, advertisers, and users* Implement growth experiments and A/B testing* Drive publisher and client acquisition campaigns for MuslimReach advertising platform* Scale successful channels efficiently while maintaining halal compliance* Manage partnerships and co-marketing initiatives with Muslim organizations* Create case studies and success stories that demonstrate our impact### **Brand Development & Thought Leadership (20%)*** Position UMG as the trusted leader in Muslim community* Create compelling brand narratives for each product line* Develop thought leadership content and speaking opportunities* Manage public relations and media outreach to Muslim and mainstream press* Represent UMG at industry events (halal economy conferences, Muslim tech events)* Build relationships within Muslim business and tech community* Establish UMG values and mission in all marketing communications### **Team Building & Collaboration (10%)*** Build and lead marketing team as we scale (start solo, grow strategically)* Work cross-functionally with sales, product, and operations on go-to-market strategy* Manage contractors and agencies for specialized needs (design, video, paid ads)* Mentor junior marketers as team grows* Champion marketing best practices and continuous improvement## **What You Bring**### **Must-Haves*** 2+ years of marketing experience with proven track record of driving growth* Strong performance marketing skills (you understand funnels, CAC, LTV, and growth metrics)* Content creation ability (you can write compelling copy and create engaging content yourself)* Data-driven mindset (you use analytics to make decisions, not gut feel)* B2B marketing experience (you understand long sales cycles and relationship-based selling)* Self-starter mentality (you can build strategy and execute from scratch without hand-holding)* Cross-functional collaboration skills (you've worked with sales, product, and ops teams)* Alignment with Islamic values and understanding of Muslim market sensitivities### **Nice-to-Haves (We Can Train You)*** Experience with ad tech, SaaS, or marketplace businesses* Previous work with Muslim or halal businesses* Understanding of Muslim market dynamics and cultural nuances* Video production and editing skills* Design skills (Canva, Adobe Creative Suite)* Experience building marketing function from scratch at a startup* Network within Muslim business or tech community* International marketing experience (MENA, South Asia, Southeast Asia)* Understanding of AI-driven discovery and optimization### **Critical Success Factors*** Strategic thinker who can also execute tactically (you think AND do)* Comfortable with ambiguity and building from ground up* Mission-driven (you care about serving the Muslim community, not just hitting KPIs)* Scrappy and resourceful (you can do a lot with focused budget)* Excellent communicator (written, verbal, and visual)* Cultural sensitivity (you understand how to market to diverse Muslim audiences authentically)* Results-oriented (you track metrics and optimize based on data, not assumptions)* Entrepreneurial mindset (you see opportunities and take initiative without waiting for permission)## **Compensation & Benefits**Compensation Philosophy:We're building something meaningful, and we want partners who believe in the mission. While we can't compete with big tech salaries today, we offer equity ownership, direct leadership exposure, and the opportunity to build marketing for the Muslim digital economy from the ground up.### **Compensation Package*** Base compensation TBD based on experience and mutual fit (we're flexible for the right person)* Performance bonuses tied to revenue and growth milestones* Professional development budget for courses, conferences, and certifications* Marketing tools and software budget### **Recent Funding & Growth Capital*** Recently closed first round of funding from strategic investors* In process of raising institutional funding to accelerate growth and scale marketing* Financial runway to invest in marketing properly and test new channels* Backed by 15 years of profitable Muslim Ad Network operations (California-based since 2009)* Investment thesis validated by proven MuslimReach platform with 2B+ ads served### **All Team Members Receive*** 100% remote work (we're a global team, applicants from anywhere in the world welcome)* Flexible PTO policy (take time for Ramadan, Hajj, family, and self-care)* Access to industry conferences and training (E.g. World Halal Summit, Ad tech events)* Be part of a mission-driven company serving 1.8 billion people* Work on meaningful projects (not just clicks and conversions, but community impact)## **What Success Looks Like**### **Your Impact**You'll know you're succeeding when:* Marketing is driving measurable revenue growth across all UMG products* Muslim Ad Network is recognized as the thought leader in Muslim advertising and media* You've built a repeatable, scalable lead generation engine* Content you create is shared widely in the Muslim business community* Publishers and advertisers are citing UMG marketing as reason they joined* Your marketing team (that you built) is executing excellent campaigns* You're invited to speak at major conferences about Muslim marketing and advertising## **How to Apply****Include in your application:*** Resume/CV (PDF preferred) with specific focus on marketing achievements and metrics* Which UMG value resonates with you from our website (tell us why in 2-3 sentences) muslimadnetwork.com/company/about-us**Bonus points (optional but impressive- don't have to include all):*** Your most impressive marketing growth story (include specific metrics and your role)* How you'd approach UMG's marketing challenges (what would you prioritize in first 90 days)* Your understanding of the Muslim market (experience or perspective on marketing to Muslim audiences)* Portfolio or case studies of past marketing work* Sample content piece (blog post, social campaign, video) relevant to Muslim audiences* Vision for how you'd position Muslim Ad Network as the leader in Muslim advertising and media* Examples of growth campaigns you've run with metrics## **Hiring Timeline*** Reviewing applications immediately (we're eager to move fast)* First interviews within 3-5 days for qualified candidates* Process: Virtual interview with co-founders, marketing strategy discussion, case study exercise, then offer.* Start date: Flexible based on your availability (ideally within 2-4 weeks)## **Questions?*** Email: View email address on click.appcast.io* Learn more: muslimadnetwork.com* Connect: linkedin.com/company/muslim-ad-network## **Final Thoughts****We're not looking for the "perfect" candidate.** We're looking for someone who:* Has real marketing chops and can show growth results* Understands the opportunity to market proven products (MuslimReach, UmmahJobs) and new launches* Wants to serve the Muslim community through their marketing skills* Thinks strategically but can also execute tactically* Is comfortable working directly with co-founders in a fast-moving environmentUmmah Media Group is an equal opportunity employer committed to building a diverse team that reflects the global Muslim community we serve.
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